5 Benefits You Ought to Know About Engagement
Again, I must apologise for anyone who has been wondering where I’ve been. As I announced last time, I have been taken on as a coach and support technician in Dean Holland’s company, Internet Profits. So naturally I am still finding my feet and working out how to schedule everything that I’m doing most effectively.
As a result, my blog posts and e-mails have become a little bit staggered over the last few weeks. Fret not though, dear Reader, I shall endeavour to get everything ticking over again.
One big change to my blog may well have to be the day on which I post. For a while now my posts have generally been on Thursdays, unless something has come up to cause a delay or if you live in a time zone that’s ahead of me, in which case the posts have sometimes been a day or two later.
Because I am now holding a coaching webinar every Thursday, it might mean that this isn’t really the best day for me to post on my blog. So, going forwards, I may have to think about adjusting my schedule.
As soon as I know anything, I’ll be sure to fill you in.
So, onto the topic of this post…
I have spoken about this before and with very good reason. I believe that engagement is absolutely vital for a successful blog – its lifeblood, if you will.
I see people creating amazing-looking blogs and publishing very good content, but getting frustrated because they aren’t getting the visitor, commenter or subscriber numbers that they’d like.
There’s often a pattern – a lack of engagement.
They are not connecting with other bloggers on their blogs or through social media, they are not putting enough of themselves into their blog, they are not replying to their commenters and so on.
Of course, when a blog reaches a certain level then it may be hard to keep on top of things to the same degree as when it first began. But even then, there are ways to connect with your audience.
But for the beginner blogger, there should be really no excuse to not engage with your audience. This is the ‘fairy dust’ that will give your blog much-needed life.
By way of example, I thought I’d highlight just five benefits of engagement:
- You can make valuable connections.
- It gets you noticed and remembered.
- It makes it easier for you to spread your message.
- When done on your own blog, it shows that it’s active.
- It can give you confidence.
Obviously there are many benefits of engagement, but these are the ones that immediately sprung to mind and, in my opinion, are good enough reasons for you to ensure that you don’t overlook this important aspect of your blog and, indeed, your online business as a whole.
Bearing all that in mind, I’d like to make you aware of a Facebook Group that I set up a while back called Blogging Mastermind.
Something that I’ve realised, though, is that the group could serve to do a whole lot more than only that.
Remember what I said to begin with?
Simply posting good content on your blog isn’t sufficient. You have to engage with other people.
That’s what I’ve come to realise is missing from the Blogging Mastermind group on Facebook – engagement. Sure, people share their latest posts, but is that really enough? I don’t think so.
Just to highlight this point, the other day I decided that I would make an effort to get more involved in the group rather than simply approving new members and sharing posts.
So, when it came time to approve a few new members I didn’t just approve them like I normally would. No, I made an announcement to the group, tagging the names of all the new members. Along with this I made a call-to-action, namely that the other group members say hello and welcome to the new ones.
After just a few minutes the post had been liked and commented on.
What does that show us?
That engagement is key! Furthermore, people respond to a call-to-action. Sure, not everyone will, but generally, people do.
The thing is, I’ve seen the results of all this in our private iPro Facebook community group. Our group is probably the most active, engaged and supportive group I’ve ever come across! And I reckon that we owe a very large part of that to people taking the initiative and reaching out to engage the other members.
Want to know how newbies with zero experience are experiencing their first ever four-figure pay-days?
Click here to send me a message with the subject: “I want to know about iPro!”
The thing is, engagement can be contagious. Once you have a few people doing it, you get a buzz happening. This, in itself, can also be contagious and before you know it you have a vibrant, active community.
This is what you want to aim for as a blogger, not only on your own blog, but with the blogs you visit and leave comments on. I assure you that if you take the time to do your bit on other people’s blogs, they will be very grateful for it!
This is also what I’d like to aim for with the Blogging Mastermind group on Facebook.
I know that a lot of my readers are already members and that’s great. But what I would like is for us all, if possible, to get more involved.
Let’s make it more than simply a place to share out latest blog posts. Let’s make it a true reflection of its very name – a blogging mastermind!
So if you’re an existing member, just hop in there for 10 seconds and say hello.
If you’re not a member but you are a blogger or would like to know more about blogging, then come and join us in the group!
I want to make the group a vibrant place for bloggers to share their posts, ideas, suggestions, experiences, tips, etc. It would be great if we could get it to be a buzzing centre of activity for bloggers of all kinds.
But before you do that…
Please don’t forget to share this post and leave a comment below. 🙂
And, if you want to get some potentially life-changing training that could also lead to you being trained by yours truly, click here.