5 Benefits You Ought to Know About Engagement

5 Benefits You Ought to Know About Engagement


engagementHi everyone,

Again, I must apologise for anyone who has been wondering where I’ve been. As I announced last time, I have been taken on as a coach and support technician in Dean Holland’s company, Internet Profits. So naturally I am still finding my feet and working out how to schedule everything that I’m doing most effectively.

As a result, my blog posts and e-mails have become a little bit staggered over the last few weeks. Fret not though, dear Reader, I shall endeavour to get everything ticking over again.

One big change to my blog may well have to be the day on which I post. For a while now my posts have generally been on Thursdays, unless something has come up to cause a delay or if you live in a time zone that’s ahead of me, in which case the posts have sometimes been a day or two later.

Because I am now holding a coaching webinar every Thursday, it might mean that this isn’t really the best day for me to post on my blog. So, going forwards, I may have to think about adjusting my schedule.

As soon as I know anything, I’ll be sure to fill you in.

So, onto the topic of this post…


engagementI have spoken about this before and with very good reason. I believe that engagement is absolutely vital for a successful blog – its lifeblood, if you will.

I see people creating amazing-looking blogs and publishing very good content, but getting frustrated because they aren’t getting the visitor, commenter or subscriber numbers that they’d like.

There’s often a pattern – a lack of engagement.

They are not connecting with other bloggers on their blogs or through social media, they are not putting enough of themselves into their blog, they are not replying to their commenters and so on.

Of course, when a blog reaches a certain level then it may be hard to keep on top of things to the same degree as when it first began. But even then, there are ways to connect with your audience.

Take John Chow, for example. A big part of John’s blog is videos. Videos are an excellent way to connect with your audience, as it’s a far more personal medium than, say, a written blog post.

engagementSo just because you’re busier than before doesn’t mean that you necessarily have to lessen your engagement. You just find ways to adapt.

But for the beginner blogger, there should be really no excuse to not engage with your audience. This is the ‘fairy dust’ that will give your blog much-needed life.

By way of example, I thought I’d highlight just five benefits of engagement:

  1. You can make valuable connections.
  2. It gets you noticed and remembered.
  3. It makes it easier for you to spread your message.
  4. When done on your own blog, it shows that it’s active.
  5. It can give you confidence.

Obviously there are many benefits of engagement, but these are the ones that immediately sprung to mind and, in my opinion, are good enough reasons for you to ensure that you don’t overlook this important aspect of your blog and, indeed, your online business as a whole.

Bearing all that in mind, I’d like to make you aware of a Facebook Group that I set up a while back called Blogging Mastermind.

engagementI set it up with the primary aim of giving bloggers a place where they can share their posts and hopefully get a bit of exposure.

Something that I’ve realised, though, is that the group could serve to do a whole lot more than only that.

Remember what I said to begin with?

Simply posting good content on your blog isn’t sufficient. You have to engage with other people.

That’s what I’ve come to realise is missing from the Blogging Mastermind group on Facebook – engagement. Sure, people share their latest posts, but is that really enough? I don’t think so.

Just to highlight this point, the other day I decided that I would make an effort to get more involved in the group rather than simply approving new members and sharing posts.

So, when it came time to approve a few new members I didn’t just approve them like I normally would. No, I made an announcement to the group, tagging the names of all the new members. Along with this I made a call-to-action, namely that the other group members say hello and welcome to the new ones.

After just a few minutes the post had been liked and commented on.

What does that show us?

That engagement is key! Furthermore, people respond to a call-to-action. Sure, not everyone will, but generally, people do.

The thing is, I’ve seen the results of all this in our private iPro Facebook community group. Our group is probably the most active, engaged and supportive group I’ve ever come across! And I reckon that we owe a very large part of that to people taking the initiative and reaching out to engage the other members.

Want to know how newbies with zero experience are experiencing their first ever four-figure pay-days?

Click here to send me a message with the subject: “I want to know about iPro!”

The thing is, engagement can be contagious. Once you have a few people doing it, you get a buzz happening. This, in itself, can also be contagious and before you know it you have a vibrant, active community.

This is what you want to aim for as a blogger, not only on your own blog, but with the blogs you visit and leave comments on. I assure you that if you take the time to do your bit on other people’s blogs, they will be very grateful for it!

This is also what I’d like to aim for with the Blogging Mastermind group on Facebook.

I know that a lot of my readers are already members and that’s great. But what I would like is for us all, if possible, to get more involved.

Let’s make it more than simply a place to share out latest blog posts. Let’s make it a true reflection of its very name – a blogging mastermind!

So if you’re an existing member, just hop in there for 10 seconds and say hello.

If you’re not a member but you are a blogger or would like to know more about blogging, then come and join us in the group!

I want to make the group a vibrant place for bloggers to share their posts, ideas, suggestions, experiences, tips, etc. It would be great if we could get it to be a buzzing centre of activity for bloggers of all kinds.

But before you do that…

Please don’t forget to share this post and leave a comment below. 🙂

And, if you want to get some potentially life-changing training that could also lead to you being trained by yours truly, click here.

About Me

Glenn is a Certified iPro Masters Partner

20 thoughts on “5 Benefits You Ought to Know About Engagement”

  1. Nice post. The biggest thing here is that somewhat and somehow, we need to be friendly and good relationship with our audience.

    I mean, it’s so basic. The bottom line of any business now is not actually the competition, it building relationship, not only to the prospective customer but the whole competitors.

    But for this, there’s no competitors, just a friend over serving people a full information.

    Thanks for your awesome post.
    Pritam Nagrale recently posted…15 International Shopping Sites that Ships Products to IndiaMy Profile

    1. Hi Pritam,

      Welcome to my blog! 🙂

      You’re absolutely correct, it is so very, very basic. Yet, it’s something that so many overlook or even dismiss as being unimportant. Relationships are absolutely vital for success. No matter how much a business may disregard this, all interaction between business and customer is based on some kind of relationship. The key is to focus in on that and show that your customer is truly valuable. Sadly, though, many just don’t get this.

      When just starting out it’s the relationships that you build with others that can truly give you the kick-start you need and it’s proper engagement that goes towards cementing these, so it should never be underestimated.

      Many thanks for stopping by and leaving a comment, it’s much appreciated. 🙂

      Glenn Shepherd recently posted…“Are You Talking to Me?”My Profile

  2. Hi Glenn,

    During my dingbat days I did no engagement. None at all. Nuts man. I tried to do it all on my own. Lesson learned after 5 years of struggle. Now I chat like mad. Your benefits make sense to me because we become memorable, and make a fab impact, by being social, by chatting, by making friends and by freely engaging with our blogging buddies. I do what I have done, living in the tropics, as a pro blogger, because I engaged, I talked and I chatted up my fellow bloggers. I find it amazing and weird that by opening my mouth and talking and sharing some value along the way I have pulled the wool over enough folk’s eyes to live a ridiculous life.

    Glenn, you rock. Thanks for sharing.

    Ryan Biddulph recently posted…Download 7 eBooks for $6.93My Profile

    1. Hey Ryan,

      Great to see you, buddy. 🙂

      Yes siree, you certainly do chat like mad! And we wouldn’t have you any other way! You always have something awesome to share and we would never want to lose that. 🙂

      You know, I often come across people bemoaning that they’re not getting enough traffic, commenters, clickers, buyers, subscribers, etc. But then I look at what they’re doing and, more often than not, it boils down to what they’re not doing, or at least not doing enough – engaging! All those things are well and good and, of course, if we want to make money online through our blogs then we absolutely need those things. But where people often trip up is by focusing on those things first rather than focusing on how they are presenting themselves. If you focus on always connecting with your audience, giving value, looking after them, helping them and, as you yourself often say, freeing them, then the results will largely take care of themselves.

      Concentrating on that important engagement is what leads us to meet other fantastic people, such as your good self. From this, we can go on to experience all manner of great things, not least of which, an expansion of knowledge. By connecting with and studying other bloggers, we can learn all kinds of helpful stuff and benefit from others’ experience which, in turn, can help us with our own efforts.

      Thanks a bunch for stopping by and leaving an awesome comment, Ryan. Always a pleasure, buddy! 🙂

      Glenn Shepherd recently posted…What a Pair of Old Shoes Can Teach You About Making Money OnlineMy Profile

  3. Hi Glenn,

    Congratulations on your new job with iPro coaching. So nice to see you there teaching us the techy stuff and you’re doing a great job too.

    Engagement is so important and I’m still learning. One thing I forgot about was the commentluv link attached to the post, so now I use a method where I comment on the post and then comment on the link. I think that is part of the problem, at least for me. It is common courtesy to reply to the links too.

    I am 63 years old, retired and having a lot of fun blogging and engaging with people from all over the world and love it.

    Thank you for a wonderful share, Glenn and you have an awesome night and weekend ahead!

    Linda Schrier recently posted…Why Blogging Is So Powerful?My Profile

    1. Hi Linda,

      Thanks very much. It’s a great privilege and learning experience too to help our all you guys in iPro. And what tops it off is the fantastic feedback I’ve been getting. Being in a position to be able to help a person out to an even greater degree and then see how truly grateful they are is reward enough.

      I can certainly tell that you’re having great fun blogging and engaging with people and I know I’ve said this before, but it’s really great to see how much you’ve blossomed and the progress you’re making. 🙂

      Thanks so much stopping by ad for your kind words. 🙂

      Glenn Shepherd recently posted…3 Essential Elements to Successful PositioningMy Profile

  4. Hey Glenn,

    Well congratulations on the position with Dean and I’m sure that they are honored to have you on board. I know you’ve done really well with their product so I’m sure your expertise in helping others will be valuable.

    As you know I totally agree with you about the engagement part. I know that everyone wants their content read, shared, commented on, etc. but they aren’t thinking about everyone else who wants the same thing. If they thought more about that instead and made those connections and helped them out then I think they would see how beneficial that can be for them. Connections are huge and engaging with people is even bigger.

    I wish you luck with that Facebook group. I’ve found most of those to just be link droppers and it’s hard to get everyone talking. I had one too and it was hard to get them active in that way.

    I can appreciate your post and I hope you can get on some sort of consistent schedule but we do know that things crop up from time to time.

    Just keep doing what you’re doing Glenn, you’re the best.


    1. Hi Adrienne,

      Many thanks. I certainly aim to make a big difference and to help people even more as a result.

      Yes, I definitely know that you’re big on engagement. In fact, you’re the first person I recommend to anyone who wants to see an expert at work.

      You’re so right, people often end up focusing on the results rather than how to get there. What they don’t realise is that by focusing on people first, the result often take care of themselves in the background. But unfortunately, many people just can’t see the long-term and want their results now, now now!

      Yes, I know what you mean about link droppers. That’s been pretty much the case with the Blogging Mastermind group and, to a certain extent, I don’t mind that as that is one of the reasons I created the group in the first place. But I want to try to shift things to be more engagement-oriented. We’ll see how it goes.

      Thanks for your support as always, Adrienne, it’s very much appreciated. I hope you’re having a great start to your week. 🙂

      Glenn Shepherd recently posted…What a Pair of Old Shoes Can Teach You About Making Money OnlineMy Profile

  5. I agree Glenn, I also would like to see the group a vibrant place for bloggers to share their posts, ideas, suggestions, experiences, tips, etc. It would be great if we could get it to be a buzzing centre of activity for bloggers of all kinds. Thanks for your leadership.

    1. Hi David,

      I agree. Hopefully we’ll be able to work on that. I don’t expect that it will happen overnight, but we have the distinct advantage of having a number of iPro Partners in the group and you know what an engaged bunch we are, right? 😉

      Thanks your visit and comment, it’s much appreciated. 🙂

      Glenn Shepherd recently posted…Exciting Changes!My Profile

  6. As usual the master strikes again, and I am not talking about the Jedii Master, I am talking about the Glenn Shepherd master. I always love your blogs and learn so much from them. You most definitely are a master teacher. Yes, if you are not engaging with people, it’s like having a conversation with yourself. Congratulations on your newest promotion you so deserve it. Well done. Jennifer
    Jennifer recently posted…“There’s magic under the Mushroom!”My Profile

    1. Hi Jennifer,

      Well that’s certainly very kind of you to say. I don’t consider myself to be any kind of ‘master’, I just write about and teach what I know.

      Thanks for the congrats. I hope to bring great value to the table as part of the Internet Profits team.

      Carry on taking action and growing, Jennifer. I look forward to seeing your progress and know that you’ll reach your goals so long as you maintain that determination. Have a great week! 🙂


      P.S. I kind of like the idea of being a Jedi Master – an affinity with Yoda, I have always had….
      Glenn Shepherd recently posted…Raiders of the Lost CommissionsMy Profile

  7. Hi Glenn,

    Another in your long list of informative posts.

    I know what you mean about being engaged with
    those who take the time to visit, read and comment on
    our posts. The least we can do is return the favor, so to say.

    I know there are those who don’t have the time to reply to
    everyone who leaves comments, especially if they regularly
    get high 2-digit to 3-digit comments. But, as a newbie, there
    is really no excuse to not reply to all those who leave a comment.

    It really does help. All it takes is one influential blogger. They will
    read your comment on one of their posts, reply to it and if like what
    you have to say, they may visit your blog. If they do and they enjoy
    your content, they will comment, then maybe share the post with their
    followers in all the different social media sites to really get the ball rolling.

    Their followers, in turn, may visit your site. If they see that you are
    engaging with those who comment, it will give them more reason to
    return again and again, as long as the content continues to be of great

    Even those who have thousands of followers started with zero and had to
    engage on a regular basis. Some still do because they know who puts the
    food on their tables, so to speak.

    Sorry if I rambled on.

    Talk to you Thursday…..Chris
    Chris DeeWaard recently posted…Don’t Wait Until Tomorrow To Move Towards Your GoalsMy Profile

  8. Hi Glenn, great topic. It is a shame more bloggers don’t engage with their audience. I have commented on many a blog and had no response.
    I, however, always reply to any comments on posts as it is, if nothing else, polite.
    We, as humans, are social creatures and we seek approval from our own social groups (not just facebook…..lol).
    The more we can interact with our audience the better it is for building the know,like,trust that we need.
    Thanks for sharing Glenn,
    Have a great week.
    Gill Watkins recently posted…My Big AchievementMy Profile

    1. Hi Gill,

      Yes, this is very true. To be fair, some bloggers are just so very busy and sometimes comments get overlooked. I’ve sometimes missed a comment here and there but when I spot it I will always, always reply, even if it’s a year later! But wherever possible, I think that a reply should always be given. At the end of the day, someone has taken the time out to engage with us and write a comment. The least we can do is acknowledge that.

      One thing that could help you when engaging with people, Gill, is to get yourself a Gravatar. This will enhance your presence, both on your own blog and on the blogs on which you leave comments. In case you don’t know how to set that up, I did a blog post and short video tutorial about it here: How to Setup a Gravatar

      Thanks for stopping by and commenting, Gill. You have yourself a great week! 🙂

      Glenn Shepherd recently posted…3 Essential Elements to Successful PositioningMy Profile

  9. Hi Glenn,
    Engagement is not only contagious as you mentioned but the basis of everything we want in life – to be acknowleged and accepted in our comunity/group/circle. The amazing thing as an internet marketer is that the more engagement you can create the more liked, vlaued and trusted you become and right there is the secret to your success online.
    Peter Beckenham recently posted…Rugby World Cup 2015 – Controversy and EmotionMy Profile

    1. Hi Peter,

      Absolutely. I’ve seen people dismiss the importance of engagement and actually say that it’s just not needed. Yet these are the ones who are struggling or who are having to work their backs off and work 100 times harder to achieve the same results that are being achieved by those who are engaging with their audience/customers. Yes, engaging requires work too, but it can be rewarding and can yield very good long-term results.

      Thanks so much for stopping by, Peter, and for your patience with the commenting bug. I’m glad you were able to leave a comment eventually! 🙂

      Glenn Shepherd recently posted…Proven Engagement Techniques That WorkMy Profile

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