Are You an Expert in Your Field?
What can standing in the middle of a field teach you about blogging?
Quite a bit, as it happens. How do I know this? Because I did it the other day and it got me thinking about blogging.
If it comes down to it, you can apply this to all aspects of your business, not only blogging. But, for the purpose of this post, we’ll concentrate on blogging.
An Expert in My Field
Okay, I have to admit that this play on words just popped into my head and I had just had to include it! It does fit though – honestly! I’ll explain in a moment. Firstly, let me tell you what I was doing the other day.
It was a nice, sunny morning and I was enjoying the walk across an open field.
I noticed that, aside from a couple of people I could see far in the distance, I was on my own.
I was surrounded by grass (of course, as I was in a field!) and in the distance I could see lots of trees around the perimeter of the field. In those trees I could see birds coming and going, as well as the birds that I noticed flying overhead or sitting in the field somewhere in the distance.
Yup, there was plenty of life in that field and also at the edges of the field and beyond. Of course, I too, was alive.
If you had been in that field and are an expert in something then you would have been an expert in that field! I’ve been told by some that they view me as an expert blogger so, on that day, I was an expert in my field! 😛 Okay, okay – a bad pun maybe, but it’s all relevant, trust me! 😉
What Being in an Open Field Can Teach You About Blogging
I’d like you to imagine for a moment that you were where I was a few days ago. Imagine that you are standing in the middle of an open field, with acres of grass around you and trees, birds and other wildlife in the distance.
You’re alive, the grass is alive and there is further life off in the distance.
Supposing that you don’t want to remain on your own in the middle of that field. Perhaps you would like to inspect those trees in more detail, getting to see the twists and turns of the branches and examining their leaves.
When you see the trees up close, maybe you can identify them and appreciate the subtle differences between each tree.
Maybe you would like to, as I did, go and visit the duck pond and say hello to the many ducks, geese and moorhens that live there.
I didn’t do this, but maybe you’d like to climb a tree and get a whole new perspective on the area around you.
All of this you can do with blogging. How?
Well, if you are in the middle of an open field and want to do any of the things I mentioned, what do you need to do?
Yes, you have to actually get moving and approach the trees, the birds, the ducks or whatever is there in the distance.
Sure, there’s life there in the middle of the field and there’s plenty of grass around you, but if you want to get to appreciate those trees, for example, up close then you’re going to have to do exactly that – get up close.
You can’t do that by staying put in the middle of the field.
Likewise with blogging, you may have put plenty of life in to your blog and it might be filled with lots of great, nourishing content.
You might have so much that you can share with people, but if you’re just standing there on your own, in the middle of your blog, so to speak, then you are going to have to rely on people just happening to come across you in passing.
If you really want to get to see life beyond your blog, you’re going to have to move! Yes, go and inspect other people’s blogs and all the branches that come off them by means of their content, the opinions, expertise and experience of the blogger and the comments of other people.
Perhaps, by getting really close and spending time on someone else’s blog, you can find that you have a vantage point from which to observe things from a whole new point of view that you likely wouldn’t have appreciated had you just stayed put.
Yes, your blog might be very nice and full of nice, lush content, but to really benefit from the ‘park’ as a whole, you need to move and explore.
Visit other blogs, learn new things, share other bloggers’ content on social media, connect with the bloggers themselves and even leave comments in response to commenters on those blogs, if appropriate.
Gotta Keep Moving!
So if you want to get yourself known and get your blog known by other people, don’t be the expert in your field who stays put. No, get out there, explore, get involved, examine other blogs up close and learn new ways of looking at things. This can make all the difference between being a lonely blogger and being one who is known, liked and trusted by others.
Do this and you will find that your blog starts to have trees and wildlife of its own and people will naturally want to come and spend time among your branches.
I hope you liked this little analogy. It’s remarkable what can go through one’s mind when walking across a field!
What did you like most about my analogy?
What other aspects of blogging could you liken to walking through a field in a park?
Let me know below!