Bewware of Gurus Bearing Opinions

Beware of Gurus Bearing Opinions

Beware of Gurus Bearing Opinions


Heck, it seems ages since I last posted. That’s probably because it is!

I’ve had a real stop-start couple of years on my blog, partly through my own fault at allowing myself to get out of the routine of blogging, but also due to various things going wrong behind the scenes.

Hopefully now things are working again!

So, this post is one that I had originally intended to publish around May of last year. It was inspired by an e-mail I saw in my inbox from a well-known Internet Marketer whose list I’m on – Eric Louviere.

Beware of Gurus Bearing OpinionsThe headline read as follows:

“I feel like going off on gurus”

What Eric wrote in that e-mail was exactly what I had been wishing someone would write for a long time and reflected perfectly what I was feeling.

I felt so strongly about it that I hit “reply” and thanked Eric for such a great e-mail and also to ask him if he would mind if I quoted some of it in a blog post. Eric said that I could go for it so, albeit much later than intended, here is that post.

So, why was it that Eric felt like “going off on gurus”? Why was it that I had been feeling the same? Why is it that over the last few months particularly, I have noticed a number of people speaking out in the same way?

Well, here are Eric’s opening words from his e-mail:

“You know what, I got a warning for you today. You should not pay attention to all the gurus or experts out there and take what they say, their opinions, as Gospel! They are often flat-dead-wrong!
Most of the time they are spewing OPINIONS and those opinions are often wrong, way-off and even outright – stupid!”

Talk about hitting the proverbial nail squarely on the noggin’!

Beware of Gurus Bearing OpinionsAn Unfortunate and Dangerous Trend

I’ve been around in the Make Money Online arena for a number of years now in one way or other.

Like so many, I discovered the Warrior Forum and, like so many, I started out with the view that it was going to be the answer to all ills.

Nice, shiny products that promised the world.

‘Gurus’ a-plenty.

Said ‘gurus’ sharing their *ahem* ‘wisdom’ and *LOL* ‘expertise’.

Now, don’t get me wrong. I discovered and met many great people through the Warrior Forum, learned some valuable stuff and even bought some good products through there.

I also saw the dark side of the forum. The nasty side. The opinionated, unprofessional, damaging, wrong, vindictive and, frankly, downright idiotic side.

Beware of Gurus Bearing OpinionsBut the thing with the Internet is it’s a generally open platform where people are (mostly) free to say what they want. Especially with social media playing such a big part of many people’s lives these days, people are often too ready to speak first and think (or not!) later.

Not only that, but the playground style gang mentality that’s often displayed is actually quite scary at times. Step out of line or dare to say or do something that the gang has decided is wrong, then expect to feel their wrath.

I wish this was an exaggeration but, sadly, it isn’t. I’ve seen it many times and some of what I’ve seen has been quite sickening.

The thing is, although the Warrior Forum was the first place I witnessed this kind of behaviour, it isn’t restricted to there. The place where it’s now prevalent is….


Again, Facebook is a great tool and I use it a lot. But, unfortunately, it’s also a place where a lot of damage can be done.

When you’re starting out with your online business, you look for answers. You look for guidance. You look for people who know what they’re talking about. Even when you’re not a newbie, you do the same thing to some degree.

Beware of Gurus Bearing OpinionsThe problem is that there are lots of opinions and they are largely only that – opinions.

Too many are spewing out ‘facts’ based solely on hearsay and opinion and 1) not on real-world evidence and 2) not on their own experience. And any experience they might have is often very, very isolated and not enough to base everything else on.
Obviously this isn’t the case every time, but it is a trend.

Eric goes on to say in his e-mail:

“I notice people saying dumb things like ‘Being a coach is not a real business, sell stuff on Amazon or ‘shopi-cry’ is a real business’. Uh no, you’re wrong. I’ve made millions in the coaching business and so have countless others I am associated with.”

Yup, I can relate to that.

“Blogging doesn’t work anymore.”


“E-mail marketing is dead.”


“Pay $50 to sign up to my system and just recruit other people into your downline. This is the way to have a real business.”

Yeah, right….

The Truth

I’m not saying that you should never listen to anyone. I’m not saying that you should never listen to any gurus. What I am saying, though, is that you need to be selective.

Beware of Gurus Bearing OpinionsThere’s another vitally important thing to sound down in that noggin’ of yours. Eric put it beautifully:

“Pay attention to your own STATE! Business and making it big is hard. It takes hard work and not quitting.”

You know, that one sentence could well be the most important one in this entire post.

You want to make money online? Great. But you’re gonna have to work for it. Although there are many advantages to an online business rather than an offline business and in many ways it’s easier, at the base level the same is true:

You have to put the work in.

If you want it to work then you’re going to have to get darned uncomfortable at times, especially if you don’t have the skills, resources or money to invest at first. And things can get hard. I know you don’t want to hear that, but it’s the truth.

Beware of Gurus Bearing OpinionsLook, starting, maintaining and growing an online business can be hard enough and comes with its own set of challenges. You don’t need to add to them by allowing yourself to be taken off track by the inane ramblings of some self-proclaimed expert who possibly hasn’t even half the experience in their supposed field.

Certain things work. Period. Whether or not YOU make them work is another story. But it isn’t up to some ‘guru’ or social media nobody to tell you otherwise.

If I had let those early knockbacks through the Warrior Forum phase me, I’d have given up a long time ago.

Take blogging, for example. I hear all the time that blogging doesn’t work. It’s old-fashioned. No-one reads blogs anymore.

Again, utter drivel.

I haven’t made thousands through my blog alone because “blogging doesn’t work”. If someone comes to me and says that blogging isn’t working for them then I say, quite simply: “You’re not doing it correctly.”

But those kind of slap-dash, throwaway statements of ‘fact’ are exactly the kind of things that can stumble a person.

Again, Eric put it beautifully in his e-mail:

“Look… your state of mind and how YOU FEEL is critical. It’s everything! Your confidence is delicate and fragile like a little feather. So, protect it! Don’t let some weirdo on the net ding your STATE. Got me?…

… PLOW through the noise… the clutter… the opinions of all the so-called pundits and gurus and wannabes. STEAMROLL right over their butts and implement!…

… Everyone has an opinion they want to vomit all over you and anyone else who happens to stumble upon their vomit.

Instead, empower yourself… get your own self-love REVVED-UP and Just Sell, Baby! Ignore the “opinions” and the “doubters” and the “negativity” and so on.

If you want to make it big… IMPLEMENT! Period. Just go all in. Have FAITH! Be relentless. Stand on your own two feet. Make success happen. Put the responsibility to succeed on your own shoulders!

Protect your state!”

What Works, Works

If something is clearly working for other people, then it works. You don’t need someone on the Warrior Forum or on Facebook telling you that it doesn’t and destroying your zeal.

You need to 1) learn, 2) implement, 3) repeat and 4) scale.

Beware of Gurus Bearing OpinionsOf course you should listen to advice. Of course you should pay attention to those who are successful. But don’t take everything that everyone says as gospel. Do your due diligence and look at the bigger picture.

Above all, YOUR success hinges on YOU.

You have it in you to succeed. Don’t allow anyone else to tell you otherwise. Don’t allow anyone’s negativity to extinguish your enthusiasm.

As Eric said, “Protect your state”.

Please make sure to connect with Eric through his site over at

And as always, if there’s anything that I can help you with, please don’t hesitate to reach out.

Please let me know in the comments section below how you manage to keep going and ignore the ‘chatter.’ And if you’re just getting started, what are the biggest challenges you face? Let me know by leaving a comment! And if you enjoyed this post, please don’t forget to share it. 🙂

About Glenn


4 thoughts on “Beware of Gurus Bearing Opinions”

  1. Hi Glenn, nice to see you back blogging -I really love the new look of the site too : )
    It is easy to get caught in up the buy this and that as you need it to succeed. I purchased quite a bit last year some of it really good, some not.
    Either way it was a learning experience so I have no regrets.
    I always think if something doesn’t work for me it’s because I didn’t spend enough money or enough time to make it work. I just keep on going and then bam, another job or sale comes in.
    You have to keep on plugging along as long as you are learning and growing along the way Glenn. I’ll have to check your friend Eric out, sounds like a great and smart person. Have a good day Glenn.

    1. Hi Lisa,

      Many thanks! Yes, you’re right, you absolutely have to keep plugging away. I always say that the only surefire way to fail is either to not start or to give up. Unfortunately, there are so many people out there who can be extremely discouraging, or perhaps simply through their lack of real insight they end up causing damage to someone who is trying to make it. That’s why it’s so important to be selective as to whom you listen and to keep focused on your goal, no matter what.

      I do recommend that you check out Eric. He’s one of the top guys in this biz, in my opinion. And, as you can tell from my post, he’s someone who is very much on the same wavelength as I am when it comes to doing right by people.

      Thanks so much for stopping by, Lisa, it’s always a pleasure! 🙂

      Glenn Shepherd recently posted…Success – How to Overcome and Accomplish AnythingMy Profile

  2. Hi Glenn,
    Indeed, there is so much “chatter” that goes on from forums to social media. This is why I scroll a lot lol. When it comes to guru’s, I may buy a product or two to learn and further advance my business. But I don’t hold what they say as gospel truth.
    People that are new to business, can get caught up in following everything a guru has to offer because they don’t have any business background be it offline and/or online. Then they get frustrated, or worse, quit because something didn’t work for them as promised.
    When it comes to Warrior Forum, I just don’t have the stomach for it. It holds too much negativity and I don’t have room for that.
    Maybe it is because I’ve been in my own business forever offline that I learned through trial and error that way. I developed a hard shell when it comes to business and Never take anything personally. When I came online there was a different kind of marketing going on and I had to learn the ropes. I still do because as things change, I like to keep abreast.
    Social media can be brutal if you allow it. Especially these days where everyone has a cause and opinion. Ahh that scroll I have on my laptop saves me time when I hit up social media.
    I’ve heard that blogging is dead, but I do blog and it is a part of my business…not the whole thing! It gets to show new people that come into my fold that I’m serious. It’s like a huge business card! I like to offer free advice there and if someone is interested in me, they do get a chance to opt-into my products and services. Pretty cool plan and it works so far.
    I enjoyed this post so much and glad you have written out this topic.

    1. Hi Donna,

      Always great to see you here and I always appreciate you sharing your insights 🙂

      I think that with the nature of the Internet we’re always going to be confronted with a variety of opinions. That’s just life. And, of course, there’s nothing necessarily wrong with that. But it’s when people voicing those opinions as fact and doing so based on nothing but their opinion where it gets dangerous for the poor people who end up being taken in.

      The other thing that I really can’t stomach is the hypocrisy that’s seems to be prevalent online at the moment, especially on places like Facebook. There are a lot of people in the Make Money Online space, many of whom are considered to be leaders in their niche and have huge followings, who on the one hand are speaking out about X, Y and Z and how they’re taking a stand. Yet some of the most unprofessional, petty and unprofessional behaviour is coming from these very ones. I mean, how can they seriously, on the one hand, criticise vendors for selling bad products, taking the high moral ground and making a big deal about how they’re taking a stand against all the corruption, yet on the other hand they abandon their own products practically immediately after launch, offer little-to-no support or just drop the product altogether after a few months without even so much as letting their customers know that it’s going offline?

      Sadly, it’s all about the bottom line with some people and it’s all very well blaming customers for not taking action, initiating chargebacks and being distrustful when it’s the very behaviour of some of these vendors, ‘coaches’ etc. that contributes to this in the first place?

      That’s why I’m glad that there are so many great people online, such as yourself, who genuinely care for their audience and offer real value based on real experience.

      Thanks for everything you do, you rock! 🙂

      Glenn Shepherd recently posted…Why Making Money Online and Online Business are NOT the Same Thing!My Profile

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