Five Essential Reasons to Attend Live Events
Well I’ve finally gotten around to getting a new post online! Apologies for the delay. So, without further ado, onto the subject of today’s post…
We live in an ever-increasing online world, especially if we’re involved in Internet marketing. There are companies that once would have had a traditional bricks and mortar business but operate entirely online. Some businesses that once operated on the high street have even taken their entire operations online and become completely ‘virtual’.
A big part of our online world is social media. New networks seem to be cropping up all the time and, for some people, social media is an integral part of their lives. Take Facebook away from some youngsters and you’d think the world was coming to an end!
In the Internet marketing space, there’s no denying that social media plays a huge role and it is something with which we should familiarise ourselves and take advantage of if we aren’t doing so already. The scope for furthering our reach and getting our brand, message or products out there is phenomenal. However, there’s something to be said for the good, old-fashioned approach too.
Attending Live Events
Attending live events is something that has literally changed the lives of many people. My coach and mentor, Dean Holland, met up with Alex Jeffreys at a seminar and his life was changed dramatically for the better. Alex, too, got his big break as a result of attending a seminar. I could go on to list many ‘household names’ who attended seminars or networking events and had life-changing experiences.
I attended my first ever event in November 2013. It was here that I was able to meet Dean Holland in person for the very first time. Although Dean is very approachable online, there is no substitute for meeting someone in person and being able to chat in a relaxed environment. I also met people with whom I’d end up connecting further down the line.
I attended my second event just a few weeks ago in March and found this to be a truly invaluable experience on so many levels.
Suffice it to say, if you have ever attended something like this then you’ll likely know exactly where I’m coming from with regards to the many benefits. If you haven’t, then just why should you make an effort to do so?
Five Reasons Why You Should Attend Live Events
• 1) The training that’s presented. This is the obvious one. The quality of the presentations varies from event to event and from speaker to speaker, just as you’d expect. Some events have more of an emphasis on sales pitches than others, but even those can provide a lot of good, valuable content. If you get an event that features a lot of top Marketers delivering good content all in the same room, then this is something that’s almost priceless, especially when you consider how much it can sometimes cost to buy training from these people individually.
• 2) Networking. For me, this is one of the most beneficial and most powerful aspects of live events. In this modern age of social networking we should never forget that behind those social profiles, viral videos, funny cat pictures and laughing babies are real, flesh and blood people. Well, what better way to connect and build relationships with real, flesh and blood people than actually connecting with them in person?
Just a few weeks ago at the event in Manchester, UK, I made some hugely valuable connections that will be sure to end up being mutually beneficial down the road. It’s also great to talk with like-minded people and share ideas. Of course you can do that from the comfort of your computer, but there’s really no substitute for getting out there and mingling in person. Plus, some of those people you connect with could end up being future joint venture partners somewhere down the road.
Of course, it makes sense to take along a supply of business cards or some other promotional media to give out. John Chow once spoke about giving away books instead of business cards. Whatever you choose to use, live events are perfect for actually getting something physically into people’s hands.
• 3) Motivation and inspiration. If you ever feel short of ideas or you feel that you need a booster then attending a live event can be just the tonic you need. Listening to the presentations can really help you to recentre yourself and feel excited again if you’ve found yourself feeling a bit dejected or tired. Also, just being with like-minded persons, especially those who are at a similar stage to yourself, can really help to give you a sense of camaraderie, knowing that there are other who understand just where you’re at right now. Plus, you can do the same for them and you can feed off one another’s experiences, enthusiasm, suggestions, etc.
• 4) Social proof. Name-dropping can be a very powerful thing when done right. If people see that you’ve been hanging out with some of the big names in the industry then this can automatically send you up a few notches in how people perceive you. You can become successful by association.
At the last event I attended, I met up with someone whom I’d connected with via a mutual coaching program and Facebook group. This was the first time we’d met and it was really great to meet him in person. In many ways we are both at quite similar stages in our online journey, however he spent a lot of time over the weekend doing something very clever and it’s something I wish that I’d done myself. He went photo collecting! What I mean by this is that before attending the event he’d decided that he was going to get photos of himself with as many of the speakers and other well-known attendees as possible. This collection of photos will be a valuable promotion tool for him.
• 5) Extending your reach. This is kind of linked with points 2 and 4, but this is specifically to do with how you yourself are perceived by others and how you can take the opportunity to establish yourself further. Don’t forget that you want people to get to know you and, ideally, to perceive you as being an authority. Of course you don’t want to pretend you’re something you’re not, but it’s perfectly fine and, indeed, a good idea to capitalise on whatever you can leverage at the time.
At both events I attended I was pleasantly surprised to have people approaching me and telling me that they recognised me from various places online, whether it be my blog, Facebook or that they couldn’t even recall exactly where! But having already made some kind of impression upon people online and having them being able to link that with you ‘in the flesh’ is very powerful and will likely help them to remember you. And it goes both ways. People who have met or simply seen you at an event may well end up recognising you online at some point later, thus connecting with you, subscribing to you or buying from you when perhaps they wouldn’t have paid as much attention if they had never met/seen you at an event.
Trust me, when someone makes that connection and gives you some positive feedback, it really gives you an enormous boost and can be a real ‘shot in the arm’. You can instantly go from feeling like a fish out of water to being ‘one of the guys’ – an equal rather than a newbie.
Now, bearing all those points in mind, how would you like to catch up with me in person next month? Yep, that’s right! Over the weekend of June 28th/29th 2014 here in Manchester in the UK, you can meet up with me in person at a live event hosted by my mentor, Dean Holland.
By now I’m sure you realise just how powerful live events can be. It was exactly this kind of event that Dean Holland himself attended and prompted him to take massive action and end up making a decision that was to totally change his life.
This will be the first event that Dean has presented totally by himself and is sure to be crammed with priceless training that will leave you going away with plenty of “A-ha!” moments and plenty of motivation.
Usually with these kind of things you get a load of different speakers, all of whom want to pitch you something at the end of their presentation. But this event will be different – it’s going to be two days of solid, actionable training presented just by Dean Holland himself.
If you have the opportunity to get there, don’t pass it up. Not only will you benefit from the two days of solid training from Dean but you’ll get to meet other successful Marketers who will be in attendance and also others who are at a similar stage to yourself. As I said above, the networking opportunities these kind of events provide are really priceless and it isn’t an exaggeration to say that people’s lives have literally been changed by getting themselves to one.
So mark your calender, secure your ticket and join me in Manchester on the weekend of 28th/29th June 2014. I look forward to seeing you there!
I’d love to get your feedback on live events:
Have you ever been to one?
What benefits did you find?
If you haven’t yet been to one, what is it that you’re looking forward to the most?
Leave a comment below and tell me your thoughts or experiences – I look forward to getting your input!