Do You Need Knowledge to Be an Authority?
Okay, before you say it, I KNOW I was supposed to get this post out on Thursday. I did actually start it on Thursday, honest! I’ve just had a few things on these last couple of days that took longer than I was expecting, so I do apologise.
Last week I said that I would be talking about authority in my next post.
What do you think about when you think of the word, “authority”?
In the context of teaching and helping others, do you have to be overflowing with knowledge to be view as an authority?
By the way, when searching for a picture to place here using the keyword “authority”, of all the pictures I could use 26% of them featured writing implements! This really surprised me, but I thought, hey, why not go with the flow? So here’s a picture of a quill. Go figure!
Anyway, to make up for the delay, I decided to throw a bit of a curve ball and do something a little different, something I haven’t done before. I decided to give you a video presentation from an extremely talented, good-looking, charming entrepreneur!
Oops, hold on a second, I just need to take this phone call….
Oh. I see. The extremely talented, good-looking, charming entrepreneur can’t make it?
Oh that’s a shame….
What’s that you say? You’re going to send someone who’s even more talented, good-looking and charming? Great! Who is it?
Shepherd? Never heard of him!
Oh well, I guess he’ll have to do!”
So, here’s a little presentation by little old me, mulling over the idea of being an authority and whether or not you need knowledge to be viewed as one. So sit back, relax and enjoy the whimsical musings of your host as I take you through a thought-provoking journey of wonder and enlightenment. Or something.
*By the way, I realise the focus is a little off. I have a new camera and am not quite used to it yet. Some may say that the blur could be considered a good thing, although why they would say such a thing, I can’t imagine – after all, you can’t see me as clearly! Oh……
So then, do you know something or are you known FOR something? Of course, knowledge is good and we should all be endeavouring to expand our knowledge and improve in our online efforts. But think about it for a moment: are people really impressed by someone who has a lot of knowledge?
But think about it this way: why are some of the most famous people in history famous (or, indeed, infamous)? Just think about some of these people:
Did Marie Curie have a lot of knowledge? I don’t doubt that she did. But what do people think about when they hear her name?
“Oh Marie Curie – she was a knowledgeable lady!”
Whilst that was surely true, I don’t think that’s the first thought that pops into people’s minds. No, Marie Curie was made famous for her pioneering research into radioactivity.
“Albert Einstein – wasn’t he that knowledgeable bloke?”
Of course, Albert Einstein was made famous for his theory of relativity.
And what about bloggers? You may or may not know these, but I’ve no doubt that those who do instantly think of what they are known for:
I’ll tell you what comes to my mind when I think of Adrienne – she’s the Engagement Superstar. Now, I do know that Adrienne is a very knowledgeable lady when it comes to blogging and engagement. However, it’s what she does with that knowledge that has given her the much-deserved reputation of Engagement Superstar.
Yes, I’m mentioning good ol’ Ryan again. Well, he deserves it, frankly! Again, what do I think of when I think about Ryan? I think of the fun, somewhat zany guy who always has a huge smile on his face and blogs from paradise. It’s actually quite apt that I mention Ryan here because just recently he wrote an excellent blog post all about branding. He’s certainly doing an excellent job of branding himself and I recommend you take a look at his post (after you’ve finished reading this and left a comment, of course!).
So don’t allow yourself to be held back by worrying about acquiring masses of knowledge. Rather, leverage what you have and strive to be known FOR something – your transparency, your humour, your willingness to help others, your style of writing, your approachability. Whatever it may be, leverage it and brand yourself with it.
I hope you enjoyed this post and got value from it. In all honesty, I haven’t yet decided what next week’s post will be about, but stay tuned! And don’t forget to share and comment. Oh and if you like my style but haven’t yet subscribed, then don’t forgot to pop your details into one of the little forms and you’ll get my awesome, free e-book that talks about how I went from zero to my first four-figure day.
There’s also a rumour that there may be an awesome, free, 7-part e-mail course that my subscribers get too. I don’t know where they get these ideas from. Oh well, I guess you’ll just have to sign up and find out for yourself! 😉
Until next time!