Is There Something Missing From Your Strategy?
Sorry for the missed post last week. I spent a few days overhauling and redesigning my website and the only days I could do it were around the latter part of the week.
I hope you like the new design. This is all part of my desire to offer even more value and better serve you going forwards. As the saying goes: watch this space…
So, onto the subject of this week’s post:
Is there something missing from your strategy?
I got the idea to cover this topic specifically because it is something that I covered on one of our iPro coaching webinars last week.
I often get asked things like:
“What shall I do next?”
With all these questions and many more like them, I often see a pattern. It’s not always that people just don’t know what to do. It’s often a case of they either don’t know how to go about doing what they want to do or they simply don’t know how to structure everything and put it all together.
“Aha!”, I hear you cry, “They must have a strategy!”
Yes, having a strategy is essential. However, as you probably guessed from the title of this post, a strategy on its own may not be enough.
What do I mean by this?
Well, let’s take a look at that picture at the top of the post. There are four points there, but with one missing. We’ll now cover each one in turn and, hopefully, put the pieces together.
Before you can get started with anything – a project, a promotion, or whatever – it has to start with an idea.
Without an idea, you won’t have anything to to draw from, right?
No matter what it is that we want to do, it must start with an idea.
So then, let’s say that we want to make money online. After all, that’s why you’re on my blog, is it not? You either want to make money online, you are already making money online or you have, at the very least, some interest in the subject.
No doubt you will have done some research on the subject and considered the various avenues that are available. You will have had a think and tossed around various ideas until you have settled on one that appeals to you.
So, in order to reach the goal of making money online based on the ideas you’ve had as to how to do it, you need the next point in our list:
Now, this here is where a lot of people fall down.
The thing is, it’s not that they don’t have a strategy.
They spend time analysing their chosen niche and the different options that there are to make money in it.
They decide on a particular method and they think about what different components they may need in order to implement the given strategy and get closer to their goal.
Let’s say, for example, that a person wants to make money through affiliate marketing.
Let’s also say that they’ve already decided on exactly what it is that they are going to promote.
Essentially, all they have left to do is the marketing and, in turn, get traffic to their offer.
Perhaps they decide that their strategy will involve a mixture of blogging and paid advertising. So they decide that they are going to blog once per week, buy a solo ad once per week, be active on forums, social media and other blogs in order to build relationships, get better-known and bring traffic back to their blog. They also decide that they want to build their mailing list.
And that’s it.
Now, there’s absolutely nothing wrong at all with that strategy. In fact, with the exception of regularly buying solo ads, that’s pretty much all I do myself.
But there’s one more essential thing that must be done…
Yes, in order for your strategy to be effective, you absolutely have to have a plan.
It’s all very well saying that you have a strategy, based on the various components that you have decided you will work on. But without a plan of exactly HOW, WHY, WHEN, with/to WHOM, etc., you run the risk of getting nowhere fast.
Let me run a hypothetical scenario past you – I bet that you can relate to this (I know that I certainly can!):
You’ve decided on your strategy. Perhaps it looks something like the one I briefly outlined above.
So, you get up on Monday morning and sit down at your computer. You switch it on. Perhaps you check your e-mail first. Oh, John Smith has a new launch today. Wow, that software looks cool, I’ll have to check that out!
Or maybe you have a quick look on Facebook to see what’s been happening on there. Oh look at that cat! Aww! I know just who will appreciate that, I’ll have to share it with them. Oh wait, I’m getting a private message. Better see who that’s from…
Now then, let’s get to work. What am I supposed to be doing again? Oh yeah, driving traffic. Okay, what shall I do first? Hmm, I suppose I’d better decide on a solo ad vendor. I’ll have a look at a few in a bit. First, I’ll get this blog post done.
Right, what am I going to write about? Actually, I’ve just recalled the name of a solo ad vendor who comes highly recommended, I’ll just check them out. What’s the name of that Facebook group again? Let have a look on Facebook…
What on earth’s happening in that video? That can’t be real! I gotta check that out…
Okay, we’ll leave it there, but do you get the picture? Maybe you’ve experienced days like this? I know that I certainly have!
Strategise Your Strategy!
It’s no good sitting down at our computer and then thinking, “Okay, what shall I do first?” We should already know! In fact, we should already know the night before!
What I suggest (and this is based on what I learned from Alex Jeffreys) is to sit down each night and plan out what you need to do the following day. Have a “To Do” sheet for each day. Assign the most important things to be done first and allot each task a set amount of time. When it comes to actually performing each task, set a timer and stick to it.
At the end of each day analyse your “To Do” sheet and see what you accomplish and the time it took.
You can take this principle and apply it to the whole week in advance. Take your strategy and plan out exactly what you intend to do on each day and for how long. Then, when it comes to each task, stick to the allotted time.
There are many ways in which you could implement this approach and many variations on the idea, but hopefully you see the power in this.
Do you think that you would get more accomplished by doing this rather than just approaching each day with a vague idea of what you want to do as part of your strategy, but no idea as to what to do first, for how long, etc.?
You don’t have to plan all this stuff on a task sheet, perhaps you could use a mindmap. When going over this stuff on the webinar I drew up a basic mindmap as an example and lots of the attendees loved this approach as it helps to really visualise your strategy and how each component relates to working towards the ultimate goal.
So then, once you have formulated your strategy based on the ideas you’ve come up with and you have planned out exactly how you will implement your strategy, you will be better-equipped for success.
I truly believe that there is no good reason why anyone cannot achieve success online. I believe that anyone can achieve whatever it is they want to. You just have to know how to get there.
Some things are more difficult than others and everyone is different. But if you have a dream, if you have a desire, then go get it!
Work at it, remain determined and always, always keep on going. Never, ever give up on your dreams.
Need Ideas, A Strategy and a Plan?
If you have absolutely no experience but want an easy way to get started online, then I have a superb blueprint that I can recommend to you. It’s called the Big Commission Blueprint and it’s this very blueprint that has been responsible for many, many people going on to not only make their first ever sale online, but even experience their first ever four-figure pay days!
If you are someone who has kind of got started but have found your progress a bit like a spluttering engine that’s struggling to get out of first gear, I’m willing to help you if I can. Just shoot me an e-mail and I’ll give you a free, no obligation, no pitch strategy session. I can’t guarantee how long I can keep this offer open, so if you think that this could be something that may benefit you, be sure to get in quick.
In the mean time, I’d love to hear your comments below.
Did this post help you to see things just a little clearer?
Can you relate to the ‘strategy, but no plan’ scenario?
What tips can you share that you have found have helped you to have a well-planned, effective strategy?
I can’t wait to hear from you!
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