Two Big Reasons You May Be Failing In Your Online Business
Well, what an interesting and busy (and sometimes stressful!) few weeks I’ve had!
My posting schedule has gone a little out of whack for a variety of reasons, so this week I’m going to try to make up for it. I hope that you’ll join me for the ride!
So, What Have I Been Up To?
On Thursday 22nd January I made an early morning journey to Liverpool to jump on board a coach bound for a pub/music venue in Putney, London called the Half Moon and it is somewhere that has played host to some of the biggest names in the music business.
Why did I embark on this long day-trip?
Well, it’s because my good friends, the MonaLisa Twins, were performing a special showcase event at the Half Moon that evening at 8:00 PM to introduce themselves to the London and, by extension, UK music press and industry in general.
I first met these girls last year through YouTube and was immediately blown away. As you may know, I’ve been a musician for many years and I pride myself on having a very good ear for music and for talent. Believe me, these girls have it in spades! So I’ve been more than happy to help out doing bits of promotion for them here and there over the last few months.
By the way, yes they are really called Mona and Lisa and yes, they are real twin sisters.
They found that in their home country of Austria the music scene is much less varied and, on a larger scale at least, there isn’t much call for the type of stuff that they’re doing. So they moved over to Liverpool last year to further their music career, taking advantage of a music scene that’s much more geared towards their style of music.
The girls have worked hard for many years and have purposefully avoided the corporate route, choosing to retain complete control over their music and remain independent.
With the showcase at the Half Moon being such an important day for them, they wanted to bring along some of their hometown and core fans and friends to the event to give them some valuable support. Well, you know me – I love music and I love to help out people when I can, so I joined the fan bus on the long journey down to the capital.
So with the event on Thursday, the bits of promotion I was doing leading up to it and the processing of the hundreds of photos I took at the gig, that whole week was pretty much taken up by what I was doing for the twins.
If you’d like to check out a few of the photos I took, click here for a photo album. 🙂
At this point you may be wondering just why on earth I’ve featured a musical duo on an Internet Marketing blog. Well aside from the fact that I simply want to fill you in about what I’ve been up to, I am going to tie in the twins with the headline of today’s post. While I’m at it, I may as well take this opportunity to draw your attention to the twins’ YouTube channel. They have done some amazing covers, as well as their own excellent material. Check it out!
So there I was, sitting with my laptop, trying to catch up with everything and get back into the swing of things after the busy previous week. I was in the middle of creating a tutorial video (that you’ll now see in my next post) when…
My hard drive started to make unhealthy clicking noises.
So I’ve had to invest in a new hard drive, reinstall Windows, get my laptop setup again as I like it, install various necessary pieces of software and try to backup as much as I can from the dying hard drive. Fortunately, the hard drive hasn’t yet completely died, but with this kind of problem I know that it’s only a matter of time.
This Last Weekend
Over the weekend I headed down to Nottingham to attend the iPro Traffic and Conversions workshop along with my mentor, Dean Holland, and 17 other members of the iPro Partner program.
On Saturday we focused on conversion strategies, especially incorporating the important ‘know, like and trust’ factor and on Sunday we covered 12 different traffic strategies, both paid and non-paid.
It was nice to meet up again with Dean, as well as with Craig Crawford, Simon Stanley, John Lee, Richard Burn, Richard Seaton, Ulrika Stenmark and Gerry Murphy. It was especially nice to meet Gerry again, as I didn’t have chance to chat with him beyond an initial “Hello” the last time.
In addition to all those great peeps it was awesome to meet Internet Profits’ Head Marketing Strategist, Louis Doughty, in person for the first time and all the other iPro partners with whom I’ve chatted in our private Facebook group but not met in person before.
I’ve said it before and I’ll say it here again: there really is no substitute for getting together with like-minded people in a live setting. You are able to bounce ideas around, motivate one another, share tips and resources and generally help one another out in a way like no other.
Once our workshop got underway it soon became apparent that I was actually already implementing much of what was being taught. Does this mean that I didn’t learn anything? Not at all! Having that focused, detailed, broken-down training helped me to reassess much of what I’m doing and come up with ways to refine, tweak and build out my existing successful strategies so that they go on to be even more successful!
Additionally, I was able to come up with ways that I could plug in further strategies and I felt motivated to get things moving and take action like never before. This has led me to make some decisions that have resulted in me already setting some things in motion. One of which I’ll mention in a moment, the other will be announced soon… 😉
The Two Big Reasons Why You May Be Failing in Your Online Business
So this brings us nicely onto the headline for today’s blog post and it’s here where I’ll tie in both what the MonaLisa Twins are doing in their musical career and what I picked up from our iPro workshop.
Of course there can be many reasons why people fail, but here are the two big reasons I want to highlight today:
- They don’t have a clearly defined goal.
- They try to do everything alone.
Let’s go back to the example of my friends, Mona and Lisa. They knew from a young age that they wanted a career in music. They also knew that they weren’t interested in going down the typical corporate approach, especially avoiding the whole X-Factor type of thing. It’s been suggested to them to go on talent shows like this, but they have absolutely no interest in doing so.
They know with crystal clarity where they want to be and they know how they want to get there.
They also recognise the value of involving other people to help them. They have fantastic support from their dad and their step-mum, both of whom are skilled professionals and are active in the girls’ career.
When they came over to the UK, they were approached by a gentleman by the name of Tim Quinn (a former artist for Marvel Comics) who asked them if they had representation here. They didn’t, recognised that they needed it, so they brought Tim on board to help them out. Tim is someone who has the same ethos as the girls, so it was a perfect fit.
Knowing my musical background and experience in audio engineering, they often ask for my feedback on the sound at their live shows at the Cavern club in Liverpool, where they have a residency spot. If they introduce a new song into their set they will also sometimes ask for my feedback as to how it came across.
For their London showcase they recognised the value of having a core element of their best fans and friends to help give them support. So they organised a coach to take us down there.
The point is, all of this they could choose to do entirely themselves but they know when to ask for help and input and they are prepared to take input and advice on board.
The same points were highlighted at our iPro workshop. The first thing we received on Saturday morning was an action plan on reaching $100,000 in 12 months. Now, this may sound like a lot, but the plan broke the end goal down into smaller stages so that we could see how it could be achievable by focusing on the smaller goals.
Do YOU want access to the same system that’s helping so many to put a six-figure action plan in place?
It was also obvious just how much of an impact was made on many of the Partners in attendance. We’re all at different stages and all have different skills, strengths and weaknesses. Some have struggled to formulate a real plan of attack, but being at the workshop, being able to absorb the focused training from Dean and being able to talk things over with others helped them to see what they need to do in order to push forwards.
It could be so easy for someone who’s struggling or even just a bit unsure about something to drift away, give up and move onto something else. Believe me, I’ve seen this happen.
Why does this happen?
Usually because they hit some kind of brick wall and don’t ask for help! Or, if they do ask for it, then they don’t take it on board, don’t apply completely what they’ve been advised to do and so end up still struggling or getting frustrated.
Guys, let me emphasise this once again:
You need to know where you’re headed. Okay, if you’re on my blog and reading this then it’s highly likely that you want to make money online or you are already doing so in some shape or form.
How are you going to get there?
If you have no clue about how to get there, or if you’ve hit a roadblock, have you asked for help? Or have you just felt frustrated, let things slide and moved onto something else in the hope that you’ll get some magic answer elsewhere?
Going onto places like the Warrior Forum and buying WSOs is NOT a suitable substitute to asking for help. Look, I’m going to be frank here – if you have the habit of just jumping ship when the going gets tough rather than asking for support, then you’re likely to find the same kind of problems no matter how many shiny objects you buy.
Whatever the issue is that’s hindering you is likely to follow you around until you find a way to clear it away.
You’re not going to find a magic solution at the bottom of a WSO.
Noooooo…. wrong kind of proposal!
Okay guys, here’s your chance to see me squirm!
When we were at our workshop I made some decisions, as I mentioned above. One of which was to offer a live webinar or, most likely, a Google Hangout to my subscribers so that they can jump on the call with me and ask me anything they like.
I’d like to extend this offer to you.
If there’s something that you’d like help or advice with, if you’d like to ask me about some of my strategies that are working for me, if you’d like to know more about iPro, or whatever else you’d like to ask, drop me a line and say that yes, you’d like to join me on a live call.
It will be an informal thing and there will be nothing for sale. Also, if you drop me a line to say that yes, you’d like to jump on a call, please rest assured that your e-mail will NOT be shared and it won’t even be added to my mailing list. The only way that you will get on my list is if you choose to opt in.
Look, I’m really stepping out of my comfort zone to offer this! If I give myself the chance, I could come up with a whole load of reasons to not do it, but I’ve already e-mailed my list and now I’ve publicly announced it here, so there’s no backing out!
So if you’d like to join me then send me an e-mail and let me know. At this stage I want to gauge how much interest (if any!) there is and work out the best day, time, etc.
If I can answer your questions, I will do. If can help and advise you, I will do. If I don’t know the answer to something then I’ll tell you! In that instance I will also try to find the answer for you.
Whichever way, I’m hoping that it will be a helpful experience, not only for anyone who would like to join me on the call, but also for me. I’ve never done anything like this before so now seems as good a time as any to start!
And even if just ONE person gets back to me in response, well that’s absolutely fine. It’ll just mean that I can give that person my undivided attention. 🙂
That’s it for now, my friends. I’m actually aiming to get another blog post out TOMORROW! This is because I’ve created a tutorial video that I think will benefit a lot of you and I want to make sure you get it ASAP. The video’s already a couple of weeks late so I really don’t want to keep it from you any longer.
So look out from a post from me tomorrow.
See you then!
P. S. Don’t forget – drop me a line by clicking here if you’d like to jump on that live call with me! 🙂