“Are You Talking to Me?”
The quote I’m referring to in the title of this post is one that you may recognise as being from a famous film. I believe it was uttered by Robert de Niro in the film “Taxi Driver”, but I’ve never seen it, although I have heard the quote referred to a lot.
The film that it appears in that I’m most familiar with is “Back to the Future Part 3” where Marty, Colt in hand, is looking at himself in a mirror and reciting famous quotes from classic films.
But what does this have to do with anything?
Well, I’ve put together a short video that will shed some light on it. It’s only just over six minutes long. If you’re a content creator of any kind, or even want to be, I’m sure that you’ll find this video to be of value:
Yes, if the question, “Are you talking to me?” needs to be asked, then you are not conveying your message well enough.
Sure, a visitor to your blog may not actually come out and ask that question specifically, but are they feeling any kind of connection with you after going through your content?
Do they think, “Yeah, that was a good article”, or do they think more along the lines of, “Wow! I really like how this guy/girl thinks! I got so much from this and it’s as though they really ‘get’ me!”. Again, the person may not think that consciously, but is that how they feel?
It should be!
If you are struggling to get the engagement on your blog, the subscribers to your list, the clicks on your offers, etc. then it could be time to look at just how your are presenting yourself and your content.
Of course, it’s not necessarily so cut and dry as that. For example, if you are not getting people opting in to your list there could be other reasons, such as are you giving them a reason to do so? Is simply saying, “Subscribe for updates” going to be sufficient, do you think?
But again, even this comes back to how you are presenting yourself when it comes to reaching your audience on a personal level. If you are thinking about the person at the other end then you will ensure that your invitation for them to submit their details in an opt-in form is an appealing one.
If you want them to engage with you then you need to engage with them!
Putting up bland, sterile content that’s devoid of personality, a call-to-action, or any kind of indication that you have an interest in the person at the other end will turn your blog into snoozeville and make your job so much harder.
I hope you’ve found this post and video to be of value. As I mentioned in the video, I’d love for you to comment below and to share the post if you got value from it and think that it will benefit others.
How about you? Have you noticed a difference in the type of content, bloggers and marketers you relate to versus those you don’t?
What are some of your favourite ways to engage with your audience?
Or, if you are yet to get started and are just on the receiving end, what kind of things do you like the content deliverer to do that makes you feel more of a connection, more engaged and more likely to pay attention to what he/she puts out?
Again, please let me know in the comments section below and feel free to get in touch if I can help with anything.
Until next time!