Everybody has one. The thing is, we don’t always realise what it is. Oh, we may think that we know, but it’s only when we take just a moment to reflect on it that we realise what it is. What is it? What IS your “why”?
Well the answer to the somewhat cryptic opening paragraph is quite simple really: the “Why” to which I’m referring is the reason that you want to have your own online business. However, the answer to exactly what is YOUR “why” might require you to take a mental step back and to reflect for a moment.
I shall pose the question to you: “Why do you want your own online business?” You’d be forgiven if you answered with something like, “To make money.” That’s a perfectly acceptable answer as, unless you were making money, there would be no business, right? But what is the real motivation for you to want money? Is it just to possess it and that’s it? Or could there be a little more to it? Let’s see…
When we think about why we want our own online business, even if we have the goal of making money in mind, wouldn’t you agree that there’s much more to it than that? Would you say that it’s more to do with things such as what you can actualy do if you had enough money? What about the freedom it would bring? Freedom from worries about not being able to provide materially for yourself and your loved ones? Freedom from a 9 to 5 job? Freedom from an overbearing boss? Freedom to travel? Are you noticing a pattern here?
While I can’t speak for you or for anyone else as to what your motivations are, I think that most of us will be in agreement that the reason we want to have our own online business is ultimately for the freedom that we hope to gain. Sure, the money is nice, but isn’t it more what we can do with the money once we have it? That said, there are definitely other ‘whys’, so perhaps the more pertinent question, having established that we want our business to make money, would be: “Why do you want money?” Again, just taking a step back and reflecting, I think that we’ll likely still come to the same conclusion of wanting freedom with respect to whatever it is we’re thinking about. Nevertheless, I think it’s still worthwhile to actually take a moment to think of the different ‘whys’ that you may have.
I will give you some of mine. I find that when I take a moment to reflect in this way I seem to end up with a few groups. The first group is things like these:
- I want to have enough money to be totally self-sufficient, without having to rely on anyone else, especially the state
- I want to be in a position to be able to buy my house
- Currently, my house is in desperate need of decoration. While I do have some of the stuff already in order to do this, there are still some things I need and my choices are very limited according to my budget. I would like to just have the whole house decorated from top to bottom with money as no object
I then usually take it up a notch and think of things that I would be able to buy freely if I had the money to do so:
- To be able to just walk into a car showroom and take my pick from the nicest cars
- My main passion is music, so I would like to be able to build a nice recording studio
- To be able to buy my dream instruments, such as a Paul Reed Smith Custom 24 guitar
- Another love of mine is astronomy, so I’d like to get a really nice, powerful telescope and have a home observatory built. Manchester isn’t really the best place, what with the light pollution, but still….
Then come the more ‘freedom-to-do’ kind of things:
- I would like to be able to just take a holiday when and to where I feel like it. I can speak Spanish, yet have never been to a Spanish-speaking country, so I would love to go somewhere to try out my skills in a native environment. Somewhere I dream of visiting is Peru so that I can visit the wonderful Machu Picchu
- To be able to just go out for the day or the evening without worrying about how much it’s going to cost. As a music-lover, I love going to concerts, yet there are often so many that I have to miss because I have to be selective in which ones I go to because I simply can’t afford them all
Then, as I think some more and go a little deeper, I find that come to the more personal things:
- Although I’m not married yet, I want to be able to freely provide for my wife when I have one
- I want to be able to help out my family and friends if and when they’re in need
- Although it’s neither practical nor possible to be able to help every single person, cause, or whatever, there are things that I wish that I could help with and times that I wish I had the money to be able to give it away
Now the above list is by no means exhaustive, but do you notice that there are three groups there? The first one is the more practical things, the next is the more extravagant or whimsical things but the last one is the personal, heartfelt, fellow-feeling type of things.
So when it comes to my “why(s)”, of course I’d like to have enough money to buy things, but for me those aren’t the most important things. I’ve never been a very materialistic person so I actually struggle when I try to think about the things I want or would buy if I had enough money. I usually always gravitate to the more practical things and the ways in which I would be able to help those who are important and dear to me.
So I believe that really, most of us want pretty much the same things when it comes down to it: freedom from being answerable to or reliant on a boss or the state, freedom to be able to do what we want, when we want, freedom from the constraints and worries of not having sufficient money, freedom to buy nice things if that’s what we want, but most of all I think most of us want the freedom to help, provide for and share with our loved ones.
Visualise your Dreams
Now, while I don’t personally think it’s a good thing to have a materialistic outlook on things and to be putting things like possessions in first place, it is good to actually reflect on and visualise what you’re aiming for, what you would like and how you plan to get there. Maybe you already plan things out with regards to your business itself, but do you do the same thing with regards to your life, your future? I’m sure you’re likely familiar with the phrase, “The Internet lifestyle”. If you truly want the Internet lifestyle, then how about linking your business plans and goals along with your personal plans and goals? For example, if you have written down already a goal for a year from now and have broken it down into smaller sections, each with even smaller sections on what you think you need to do in order to reach each goal and, ultimately, the long-term goal, why not do the same for your personal goals? Then, once you have both plans you can look at them both side by side and consider how your business progress and goals will help you reach your personal progress and goals in each given timescale. You could even have a chart by your work area, or perhaps a book in which you can write your goals and plans of action. Perhaps put pictures in your book or on your chart to help you to visualise what it is you’re working towards, actually imagining it as though you’ve already achieved it? Hopefully this may keep things real to you and help you to remain focused and determined to keep on pushing for those targets.
So, what is your “Why”? This is only a rhetorical question, I’m not asking you to divulge your personal feelings here. But if you feel that you want to share them then please leave a comment below, I’d really love to read about your goals and dreams. But most of all, just take some time to actually reflect as to what is your “Why” and hopefully this will give you a bit more clarity and focus.
And Finally…. Some Updates
In my previous blog post I mentioned that I have something cool on the way. Well, although I’m not giving away too much at this stage, suffice it to say that it’s going to be a video course that, hopefully, should help beginners greatly and help them to really get kick-started with their online businesses. So how’s it going? Well just since last night I have already completed two videos. Later on today I’m hoping to have maybe another two or three completed. So I’m well on track! I’m really excited about this as I’ve never done anything like this before, have never thought that I could even do anything like this before, but now I have realised that, hey, I can actually do this and I do actually have lots of stuff to offer! Why haven’t I see it before? Well I think it’s all down to mindset. I now have a totally different mindset than when I first started and have a much stronger self-belief than before. So, stay tuned and I shall keep you posted with how I’m getting on.
Although I’m working on my own stuff right now, this doesn’t mean that I’m neglecting my 60 day challenge. In fact, I believe that my efforts with my own products will only serve to enhance what I’m aiming for with the challenge. So it’s all exciting stuff, I’m learning lots as I go along and I’m really pumped about what’s going to happen. If you’ve followed my blog for any length of time you’ll know that I’ve proclaimed more than once that this year, 2013, is going to be MY year and I am going to be successful! I believe this more than ever and am going to really try to hit the ground running when I get my own stuff out there.
Glenn “On A Mission” Shepherd 🙂