You Have the Knowledge!
Firstly I’d like to apologise for my lack of updates this week. I’ve been unwell with a chest infection so this has held me back somewhat. Unfortunately my momentum has virtually ground to a halt, although I have been trying to drive traffic as much as possible and have been getting involved in forum threads and blog posts when able.
To be honest, I’ve actually found it very difficult to comment on anything these last few days. Apart from being unwell, as I mentioned, the times when I have been able to sit down and do some work I just haven’t found very much that I have been able to comment on. Now, I know that there are some marketers who will ‘fake it’ to a degree by reading up on a given subject in order to be able to comment on it, but I just don’t feel that I can do that. If someone needs helps and I happen to be able to find something to help them that they haven’t been able to find, then that’s one thing. But to give the impression that I have knowledge of a certain subject when all I’ve done is Google the answer 2 minutes before is just not me. I’d rather not comment than give a false impression of being an expert. But I am looking into other ways to drive traffic at the moment so that when I find that there’s a bit of a ‘dry’ period then I can still do some work towards driving that all too valuable traffic.
So on to the subject of today’s post. I recently found myself in a particular situation and I want you to think about whether you have experienced this also at some point. Imagine the scenario: you’re trying to come up with ways to get your online business off the ground and to start making an impact through product creation, e-mail marketing, traffic generation or whatever the particular avenue may be. I’m sure that you know what this is like, right? So what’s one of the most common things to do? Well, if you are totally lacking in a particular skill then it would make sense to obtain a course, perhaps a WSO, that helps you to learn about the given subject. You get to the point where you have a few WSOs under your belt, you’ve tried a few different things online, you’ve been at this for a while and yet you’re still trying to get more info, learn more things. The one day you have a realisation: you’re going through a purchased product, say an ebook, that’s all about something you feel that you need help with. As you’re going through it you find yourself saying, “I know this…”, “I know that…”, “I understand this point….”, “This is something I’m doing already….” and other such things. Yes, you realise that you actually know pretty much everything in the product that you’ve bought that was supposed to teach you something that it turns out you already know!
So what is the point I’m making? Well, how often have you said to yourself or to others, “I don’t know enough”, or “I need to learn how to do such-and-such”? These thoughts end up being obstacles that you feel you want to get over, but at the moment they’re blocking your way. But are they genuine obstacles? If you have no products of your own to give away or to sell, yet you realise that you already know everything that’s in someone else’s product, then what’s stopping you creating a product of your own? Now, of course I’m not suggestion plagiarism, but simply that this shows that, evidently, you actually DO know enough to create your own product! If you and many, many others have bought a highly successful ebook or course on a particular subject, a subject that you realise you know all about, then wouldn’t it be reasonable to assume that there is a market for such information? Therefore, if you have experience with that information then you too could provide information to that market.
What’s Stopping You?
So, what is it that’s stopping you? Likely it is a lack of something, but it’s not a lack of knowledge as you may have first thought. No, it’s more likely to be a lack of CONFIDENCE. “Why would anyone listen to me?” is one of the common objections that people make. Well I ask you: why wouldn’t they? Indeed, why shouldn’t they? If you have more knowledge than they do about a particular subject then, to them, you are an authority. It’s likely that the only person who doesn’t see you as being that authority is yourself. Sure, there are people who know more than you do, but those aren’t your target audience. Your target audience is those who don’t know as much as you do.
So what are you waiting for? There’s always going to be someone who knows less than you do about a particular subject and you could help them, even it’s by means of a free 3-page report. Just take action, and get something going. It doesn’t have to be perfect or a masterpiece, it just needs to fill a need. And just like anything, the more you do it, the better at it you will become and the more confidence you will gain. Just try it! You have nothing to lose by giving it a go. If you don’t do anything then you can be sure of one thing – you won’t see any results. Just have a go – think about something you know about and how you can present this to someone who knows less than you do.
I don’t consider myself an expert in this stuff by any means, but I’ve realised that there’s actually a load of stuff that I do know and that I can put together to help other people, hence why I’m working on my first video course for beginners. Hopefully it will prove useful, popular and will help a lot of people. Maybe it won’t, but I’ll never know unless I try!
As I said at the beginning, due to my being unwell I lost a lot of my momentum, unfortunately. However I am making sales, getting subscribers and getting traffic, so things are still ticking over. Over the next day or so I’m going to try a couple of experiments with other free traffic methods and see what happens. Additionally I’m considering running a solo ad, so I’ll keep you updated as to how all that turns out.
Overall with the 60 day challenge, what are my thoughts? Well, at this stage, I’m thinking that the target of making $2000 pretty much from scratch might have been a bit ambitious. There’s still just under a month left, so things could yet take off, but $2000 currently seems a long way away, I have to say! If I don’t reach the target, does that mean that the challenge has been a failure? Not at all! Apart from the illness setbacks, it’s kept me consistent, has received attention, has helped to generate sales and subscribers, so the methods have clearly worked. I know that by keeping going with these methods I’ll continue to build upon what I’ve already achieved and to carry on growing. Perhaps it will take a little more time, but I believe that the foundations have been laid and I have certainly been achieving more with the methods I’ve been implementing than I could have thought possible just a few months back.
If you don’t know already, the methods that I have been implementing for my 60-day challenge are based on what is taught in Dean Holland’s excellent course, the Quick Start Challenge. Now, the QSC doesn’t claim to make you $2000 in 60 days, that is just an experiment that a few of us in Dean’s License Rights program decided to undertake. But I can testify to the fact that methods taught in the course are absolutely sound, without a doubt. Before implementing these methods I was receiving zero traffic, zero subscribers, had zero readership and had made no sales. It was only after putting into practice what is taught in the Quick Start Challenge that I began to see results.
If you would like to learn more about this then I highly recommend that you click below to check out a free video:
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