One Thing You Should Know About Joint Ventures
Well I have to admit I had a shock today when I realised just how long it is since my last post! I was supposed to be posting something regularly at least once a week on a Thursday, but somehow I’ve slackened off. It’s not that I haven’t been doing anything at all, I’ve just not stuck to my plan.
This just emphasises what I often say – plan things out and write things down! I have to be honest and say that this is something that I have let slip somewhat and the result is I haven’t been as productive as I would like to have been or as I should have been.
Well, I aim to change that, starting NOW! From next week I will be posting at least once, whenever possible, on Thursday. I’m making it next week rather than this week because obviously it’s the holiday season for many and for that reason a lot of people will be taking time off away from their computers, the Internet, their businesses, etc. So rather than post to an empty room, so to speak, I’d rather post when people are getting back into the swing of things.
But if I slacken off again please feel free to send me a message and tell me off!
So as you may know, I recently took part in a JV giveaway event. What were my results?
Well to be completely honest, I was hoping that it might have turned out like this…
But instead of being a massive success and cause for a huge celebration, it ended up being more like this…
Now, this isn’t to say that it was a total failure. I did end up getting a couple of subscribers to my list (yes, that few) but I had hoped for a few more.
So why were my results not so great?
The Thing You Need to Know
Just like so many aspects of everything that we do online, there’s an important thing to remember about any kind of joint venture, whether it be one that you do as part of a product launch or one that’s a JV giveaway event. It’s nothing profound or secret, it’s simply this…
Not all joint ventures are created equal. My coach and mentor, Dean Holland, often says a similar thing about traffic and he is absolutely correct. Just as not all traffic is created equal, not all joint ventures are created equal.
Whenever you’re taking part in anything that involves another person (or persons), the results can vary greatly. When it comes to JV giveaways I know that there are many people who have great success with them, so I don’t think that the model itself is flawed.
Just as the results can vary greatly when you do a JV product launch, from what I glean from other people it’s apparent that this too is the case with JV giveaways.
At first I got to thinking that maybe my offer just wasn’t compelling enough. While this could be true, after taking a look at the results table I’m more inclined to think that it’s more to do with how the event was put together, promoted and run generally. Again, this may not be the the sole reason or even the reason at all, but I definitely think that the concept requires a bit more testing.
So, What Next?
Rather than write the experience off, I am going to be getting involved in another JV giveaway event in January. This one is being organised by one of the big-hitter Marketers so I’m interested to see how this one is run and in what ways, if any, it differs from the one I’ve just taken part in. Most importantly, I’ll be interested to see what kind of results I get! Of course, I’ll let you know how things pan out.
What list building methods do you find to be the most successful? I’d be interested to hear your experiences so please leave a comment below 🙂
See you soon,