Strategy

What a Pair of Old Shoes Can Teach You About Making Money Online

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What a Pair of Old Shoes Can Teach You About Making Money Online

 

making money onlineWe all know what it’s like to have a pair of old shoes, right? They’re well-worn and perhaps a bit battered, but even so they are nice and comfortable.

Now compare this to what it feel like to put on a pair of brand new shoes, perhaps some that are more formal, for example.

I certainly recall dreading this when I was a kid! I don’t know about you, but I always found that around my ankles, especially the front near the laces, felt bruised for a good few days until those shoes were well and truly broken in!

I also recall, on occasion, switching back to my old pair of shoes and subsequently being told off by my mum who wouldn’t display much compassion in response to my protestations of how the new ones were “killing me”!

Yes, no matter how much we know that the new shoes are better, more solid and going to last a lot longer than what we’ve been wearing for so long, we still feel that desire to put on the old ones!

What does this have to do with making money online?

making money onlineWell, quite simply, could it be that what you are currently doing is old and worn out?

Sure, you’re familiar with what it is that you’re currently doing, perhaps you’ve been doing it for a while. But is it starting to appear a bit worn-out and tatty? Is it no longer performing quite as well as it did when it was brand new?

Perhaps, just a like an old pair of shoes that are letting in water, is your old, worn-out strategy full of holes and, rather than letting something in, you’re allowing something to escape, such as subscribers, buyers and, ultimately, money?

Just like that old pair of shoes, you may feel totally comfortable with what it is that you’re doing. It feels nice and familiar and although you know it’s well-worn, you just can’t bear to toss it away and get something new.

Here’s the thing:

Just like shoes, our online strategies can become old and worn-out. Sure, they feel nice and comfortable and perhaps you can’t bear the thought of having to learn something brand new, having to go through a ‘breaking in’ period that causes you some pain!

So, you stick with what is nice and familiar.

The thing is, though, that you might need to have a change to something new. It could be that your old way of doing things is simply not performing quite as well as it did when it was new.

Now, I’m not suggesting that it’s always necessary to spend time learning new things all the time, perhaps trying to master every new thing that comes along. But it will always be necessary to keep up-to-date with things so as to make sure that you don’t get left behind.

making money onlineCan you imagine, say, an Olympic athlete entering a race wearing a pair of running shoes that are full of holes, the soles falling off and the stitching coming apart? No, he or she would be sure to have the best pair possible.

Why?

Because they don’t want to be left behind! They want to win!

In just the same way, you need to make sure that your online strategy is up-to-date and fully functional.

And remember – this doesn’t mean that you have to completely start from scratch! Just like when you replace your old shoes with new ones, they are still shoes. They still do the same thing. But they simply do it a little better than your old ones.

So with your online strategy, sometimes it becomes necessary to upgrade it to something newer. This doesn’t mean it’s totally different, it just means that the newer way of doing things does the job a little better.

And what about those old shoes? They were new once! Yes, they might have felt tight and pinched and felt uncomfortable at first, but after a while, once they had been broken in, you forgot all about the discomfort at the beginning. Yes, they eventually became your preferred pair of shoes that you just can’t bear to part with.

So don’t be put off and avoid upgrading your online strategy simply because you don’t like the idea of a little discomfort at first. Once you break it in it will feel nice and comfortable and will you forget all about any discomfort felt at the beginning.

Have you experienced this yourself?

What did you have to throw away and upgrade?

How do you feel now that you’re used to it?

Let me know by leaving a comment below! (Hey, that rhymes! 🙂 )

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14 thoughts on “What a Pair of Old Shoes Can Teach You About Making Money Online

  1. Hi Glenn,
    Thanks for the blog on using new strategies (new shoes for old ones) You are right, it is not easy to make changes and get out of our comfort zone . I have had to make changes in the way I do things in my business. I am using the new strategies and each day I feel good as I look back and see my progress. Yes, it is not always easy, but it is worth it. My old shoes were worn out anyway. Thanks
    Emme

    1. Hi Emme,

      Just as we always have to change our old, beaten-up shoes, we will always have to make changes and adjust in our businesses. It can be difficult at times, but it’s worth it, as you say.

      Many thanks for stopping by, I hope you’re keeping well. 🙂

      »Glenn«
      Glenn Shepherd recently posted…3 Breakout Bloggers of 2015My Profile

  2. Hey Glenn,
    I like your recent post about changing things up. I know that I am constantly looking to do things differently. It keeps life fun and interesting. I guess you could say that you need to move to the front if you want to be out on the edge! I like watching what other people do with their blog it gives me newer ideas. I do agree with you though new shoes have their pros and cons, but so do the old shoes. I guess taking from what you learned and did’t like is what makes things better. It’s always a little nerving or exciting when we venture into new territory. I am about to do that soon with IPRO. I have a scheduled appointment as we speak!
    Jennifer recently posted…“Relationships are everything!”My Profile

    1. Hey Jennifer,

      You certainly do need to keep moving, or at the very least, be prepared to move when required! There’s no room for stagnation in this biz, that’s for sure.

      The thing is, people have a tendency to just stick with what’s comfortable. There’s a reason for that – it’s comfortable! 😉 But just like those new shoes, they will become more and more comfortable with use.

      I like how you mentioned venturing into new territory. This, too, can illustrate the point. I know people who never go anywhere new. hey simply don’t want to. They’re happy to just stay where they are and where they have always been, just sticking to what they are used to. Yet there’s a whole world out there, filled with wonder and beauty. Sure, we can see such things in pictures or on video, but there’s no substitute for actually going yourself and experience these things first-hand.

      It’s the same with strategies – we need to venture into new territory to see how wonderful it can be! That doesn’t necessarily always mean that there’s anything wrong with the old, but the new can often enhance things so much.

      Thanks for visiting and commenting, Jennifer. I’m glad to see you continuing to push forwards. Have yourself a great rest-of-the-week! 🙂

      »Glenn«
      Glenn Shepherd recently posted…5 Benefits You Ought to Know About EngagementMy Profile

  3. Hi Glenn,

    I too liked my old pair of shoes. They are short Uggs and now I wear them inside as my bedroom slippers.

    In the last couple of months, I have made a lot of changes in my strategies. I am spending a lot more time on promoting my posts and have joined a few communities. The one I like the best is Kingged.com. You should check it out if you can find the time as I know you will be very busy with the changes at iPro.

    I’ve been thinking about you and wandering what you’ve been up to. You have been MIA for a little bit and I just wanted you to know that you’re missed.

    I didn’t realize that you were doing all the things in iPro for free. What a wonderful man you are for helping all of us out and we appreciate that.

    You have an awesome weekend, Glenn!

    Linda
    Linda Schrier recently posted…How To Stay Focused While Blogging?My Profile

    1. Hi Linda,

      I’ve certainly seen you make many changes and all for the good! I think it’s fantastic and I really love seeing the progress you’re making. 🙂

      Yes, I’ve heard of Kingged but I haven’t used it yet. I certainly plan to, though. I’ve seen many bloggers recommend it.

      Yes, there has been a lot going on behind the scenes that Partners didn’t realise and that Dean didn’t realise too, as he’s said. But hopefully now, with the changes, I’ll be an even better position to help everyone. 🙂

      Thanks for your great comment, Linda, and I apologise for the late reply. I hope you’re having a great start to the week. 🙂

      »Glenn«
      Glenn Shepherd recently posted…6 Blogging Resources You Need to Visit TodayMy Profile

  4. Good one Glenn

    It sure is easy to get comfortable – in a rut if you like. It’s even easier to get into bad habits. Funny you mention old shoes, I have a pair of old shoes that I really love. But they look like crap and the soles have big holes in them.

    So this Thursday I cast them off and finally buy a new pair, my first in 10 years!

    Business is a bit like that I guess. But because the marketplace is moving so fast we cannot afford to hold on to strategies and methods if they are out of kilter with what our customers need and want.

    Thanks again Glenn

    Kim
    Kim Willis recently posted…13 Work at Home PitfallsMy Profile

    1. Hi Kim,

      That’s very true. Things are constantly changing and we have to make sure that we’re keeping up. Plus, that’s a key point that you mentioned: “what our customers need and want”. I think that all too often Marketers want to do things how THEY want and, to a point, that’s fair enough. But to whom are they trying to appeal and to whom are they selling? As you say, if our methods are out of kilter with the needs and wants of our marketplace, then something needs to change.

      Many thanks for visiting and commenting, Kim, it’s much appreciated. And please note that I don’t usually take so long to reply, so my apologies for that.

      Take care and have a great week. 🙂

      »Glenn«
      Glenn Shepherd recently posted…Not Getting Results? Focus on the NEGATIVE!My Profile

  5. Hi Glenn,
    Interesting post – you obviously put a lot of sole into it (sorry, couldn`t resist that). But seriously, that was a great analogy that everybody can relate to. I also hate wearing new shoes and am sometimes guilty of a reluctance to trying new online strategies and methods. I remember not wanting to upgrade to Windows XP. Now I love XP and don`t want to upgrade to Windows 10.
    From now on in such situations, I will try to think about my favorite old shoes and remember that they were once the new shoes I didn`t like wearing. 🙂
    Best Wishes,
    Anthony
    Anthony Farby recently posted…A Kick In The Wallet and a Thornhill rant!My Profile

    1. Hi Anthony,

      It’s okay, I probably wouldn’t have been able to resist the pun either, had the shoe been on the other foot! (boom-boom!) 😛

      Oh I know what you mean about XP. Once I had it how I wanted it I never wanted to change. But I love Windows 7 now! And now, I won’t ever consider 8 – it’s terrible. But I would like to try 10 at some point. But I have until next July to decide, so I’ll let other people be the guinea pigs in the meantime. 😉

      I’m glad you liked the analogy. My apologies for replying so late. as you know, there have been a few changes, but hopefully I’m getting a bit more back in the swing of things again now. 🙂

      Thanks for stopping by and commenting, Anthony. I hope you’re doing okay and having a good start to your week. 🙂

      »Glenn«
      Glenn Shepherd recently posted…Raiders of the Lost CommissionsMy Profile

  6. Hi Glenn,

    Most times we get used to our comfort zone and are not willing to make the changes that will bring the success we desire.

    Thanks to this post, you have uniquely and creatively emphasized the need for us to be willing to try new things to add value to our community and our business.

    It was a good read.

    Cheers

    Dan
    Dan Ewah recently posted…Brand Yourself: 7 Extremely Powerful Tips to Branding YourselfMy Profile

    1. Hey Dan,

      That is so true – we all like our comfort zones, right? But even a comfortable pair of old shoes will eventually wear out and then they aren’t so comfortable any more! Taking the time to break in something new is certainly be worth the effort and, at times, temporary pain!

      Thanks so much for stopping by and commenting. I’m sorry for such a late reply and having chance to stop by your blog. but don’t worry, I haven’t forgotten and I WILL get over there ASAP! 🙂

      »Glenn«
      Glenn Shepherd recently posted…How to Know When to Ditch Your TeacherMy Profile

  7. Hi Glenn,
    This is such a nice post and I was experienced on this old to new strategy.
    Few months ago I reviewed my old posts and even I got bored as there are new things coming out and my posts are showing old things.
    So I planned to update some of my old posts and I did it.
    Even after 2 weeks, I could see the sudden increase of visitors. That’s awesome and Nowadays I spend my more time on updating the old posts.
    As you said, if we change the old ones to new ones, we definitely get the perfect reply.
    Thanks for shared this awesome post and have a great weekend.
    Thyrone Charles recently posted…Top 5 Best Laptops For Music Production 2015My Profile

    1. Hi Thyrone,

      Many thanks for your comment and I apologise for the late reply.

      Updating old posts is something I’ve seen bloggers do before. It’s interesting that you saw an increase in visitors. I’d be interested to know: were the visitors going straight to the updated pages?

      Thanks again for your comment, it’s much appreciated. I hope you have a great week ahead. 🙂

      »Glenn«
      Glenn Shepherd recently posted…Exciting Changes!My Profile

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