What a Pair of Old Shoes Can Teach You About Making Money Online
Now compare this to what it feel like to put on a pair of brand new shoes, perhaps some that are more formal, for example.
I certainly recall dreading this when I was a kid! I don’t know about you, but I always found that around my ankles, especially the front near the laces, felt bruised for a good few days until those shoes were well and truly broken in!
I also recall, on occasion, switching back to my old pair of shoes and subsequently being told off by my mum who wouldn’t display much compassion in response to my protestations of how the new ones were “killing me”!
Yes, no matter how much we know that the new shoes are better, more solid and going to last a lot longer than what we’ve been wearing for so long, we still feel that desire to put on the old ones!
What does this have to do with making money online?
Sure, you’re familiar with what it is that you’re currently doing, perhaps you’ve been doing it for a while. But is it starting to appear a bit worn-out and tatty? Is it no longer performing quite as well as it did when it was brand new?
Perhaps, just a like an old pair of shoes that are letting in water, is your old, worn-out strategy full of holes and, rather than letting something in, you’re allowing something to escape, such as subscribers, buyers and, ultimately, money?
Just like that old pair of shoes, you may feel totally comfortable with what it is that you’re doing. It feels nice and familiar and although you know it’s well-worn, you just can’t bear to toss it away and get something new.
Here’s the thing:
Just like shoes, our online strategies can become old and worn-out. Sure, they feel nice and comfortable and perhaps you can’t bear the thought of having to learn something brand new, having to go through a ‘breaking in’ period that causes you some pain!
So, you stick with what is nice and familiar.
The thing is, though, that you might need to have a change to something new. It could be that your old way of doing things is simply not performing quite as well as it did when it was new.
Now, I’m not suggesting that it’s always necessary to spend time learning new things all the time, perhaps trying to master every new thing that comes along. But it will always be necessary to keep up-to-date with things so as to make sure that you don’t get left behind.
Can you imagine, say, an Olympic athlete entering a race wearing a pair of running shoes that are full of holes, the soles falling off and the stitching coming apart? No, he or she would be sure to have the best pair possible.
Because they don’t want to be left behind! They want to win!
In just the same way, you need to make sure that your online strategy is up-to-date and fully functional.
And remember – this doesn’t mean that you have to completely start from scratch! Just like when you replace your old shoes with new ones, they are still shoes. They still do the same thing. But they simply do it a little better than your old ones.
So with your online strategy, sometimes it becomes necessary to upgrade it to something newer. This doesn’t mean it’s totally different, it just means that the newer way of doing things does the job a little better.
And what about those old shoes? They were new once! Yes, they might have felt tight and pinched and felt uncomfortable at first, but after a while, once they had been broken in, you forgot all about the discomfort at the beginning. Yes, they eventually became your preferred pair of shoes that you just can’t bear to part with.
So don’t be put off and avoid upgrading your online strategy simply because you don’t like the idea of a little discomfort at first. Once you break it in it will feel nice and comfortable and will you forget all about any discomfort felt at the beginning.
Have you experienced this yourself?
What did you have to throw away and upgrade?
How do you feel now that you’re used to it?
Let me know by leaving a comment below! (Hey, that rhymes! 🙂 )