Hi everyone, If you've been here before then you've probably noticed that I've mentioned something…
3 Approaches to Online Success
Online success – we all want it, but out of those who try only a small percentage actually attain it.
What can YOU do to be in that small percentage?
I’m going to get right down to business here.
Success. You want to be successful in whatever it is you’re doing, right? Yet, it’s said that 97% of people who try to make money online fail.
Why is this?
Well, there could be many reasons for failure but I’m going to cover two possible reasons. Then, I’ll talk about one thing that you absolutely must do if you want to succeed.
I said, “SOUND GOOD?“
Okay, just making sure that you’re awake and on board with this! I want YOU to be among the 3% who actually succeed.
Right, let’s do this….
Analysis paralysis is one of the most common traps that aspiring Internet Marketers fall into. I should know, I was one of them! Even now I sometimes find myself slipping back into this trend.
Just what is analysis paralysis?
Simply put, it’s when you over analyse something. You immerse yourself in researching, brainstorming, tweaking and get so bogged down in details that you never actually do anything to progress. Hence, you find yourself rooted to the spot – paralysed – because you are so obsessed with the fine details that you just can’t move forward.
Now, it’s important to emphasise that there is absolutely nothing wrong with researching, brainstorming and tweaking. In fact I’d encourage you to do all those things! But it’s when that’s ALL a person does that it becomes a problem – all thinking and no action.
“But supposing I mess things up?”
So what? That’s part of the learning process. Use it, leverage it and move forwards.
Again, there has to be a balance, though. I’m not suggesting wanton recklessness, especially when it comes to investing your money. You don’t want to just take any and all action and find yourself in a bind as a result. You should always do your due diligence, be discerning and be careful.
But don’t fall into the trap of over analysing and second guessing everything, resulting in you not moving forwards. It just isn’t necessary.
So analysis paralysis is one possible reason why a person is not achieving success.
What Can a Trampoline and a Pogo Stick Teach You About Internet Marketing?
Okay, last time I asked a question: are you a pogo stick Marketer or a trampoline Marketer?
It’s while considering these two types of Marketer that we will discover the remaining two approaches – one further possible reason for failure and one important component for success.
So, to begin with, let’s think about what you do with a trampoline and a pogo stick.
You bounce up and down on both of them.
They’re both fun (or, at least they should be!)
A trampoline remains static. You just stay in the same place, bouncing up and down.
A pogo stick can move around, so you can head in whatever direction you wish.
So which are you – a trampoline Marketer or a pogo stick Marketer? Go on, have a guess – which do you think is the more desirable?
I’ll wait while you have a think…..
Okay, have you picked one?
Right, I shall now tell you which one you should be….
Why is this? I actually wonder just how many of you thought “pogo stick Marketer” because of not being stuck in the same place and being able to constantly hop forwards. If you used this reasoning then well done, as you are completely right – you do want to be constantly moving forwards and don’t want to get stuck in the same place.
However, in the context we’re going to consider, you should want to be a trampoline Marketer. Here’s why:
If you bounce around on a pogo stick you can’t get very high. Sure, there are professional athletes who do amazing things on pogo sticks, but for the rest of us we’re pretty much just going to hop around at a fairly conservative level.
After a while of jumping around it can becoming very tiring and eventually your balance can even be affected.
The difference with a trampoline is that you are constantly trying to get higher. You can do so in a variety of ways, not restricted to holding on to something like you are with a pogo stick. You can flip, somersault, do star jumps and whatever else takes your fancy, letting the trampoline do a large amount of the work
So, now to apply this to Internet marketing.
There are those who do have momentum, take action and keep moving. But they are constantly hopping from one thing to another, never staying put and focusing on one thing at a time. Sure, it can be fun, but it eventually they can become tired and they can even start to lose their balance somewhat.
This can be another possible reason for failure.
The trampoline Marketer, however, remains in the same place, focused on the one thing. These type of Marketers, just like the pogo stick Marketers, are constantly on the go, but they are determined to try to keep getting higher where they are rather than jumping from one thing to another.
As they get used to what they’re doing they’ll try out new ways of getting higher, still remaining within their focus area.
It’s this approach that is important for success.
The Approach That Yields Success
Forget about jumping from course to course, strategy to strategy, WSO to WSO.
Take one thing, stick with it, become totally familiar with it and perfect it. Only then should you think about changing your ‘bounce’. After all, you wouldn’t go on a trampoline for the very first time and immediately attempt a somersault, would you? Well, maybe you would, but it might not be advisable…
No, you would likely concentrate on getting used to just jumping first and perfecting this before trying anything more adventurous.
How many projects are you working on right now? The easy answer would be: “One”. At least that’s what it should be.
Again, focus on the one thing and perfect it before moving on to something else, otherwise you risk getting distracted, tired and frustrated. All too often the person who takes on multiple things at once ends up not giving any of them the attention they should or even abandoning some or all of them completely.
How many things are you trying to learn? E-mail marketing? SEO? WordPress? Again, the answer really should be: “One”.
Look, you’re still going to have to work through the same number of subjects and the same amount of information. Why complicate things and make them harder than they need be? Just take one thing at a time, focus on that, become familiar with it, perfect it and then move on to the next when you are ready.
This actually relates to my magic number that you may have heard me mention before: 141. This is the ‘One for One Principle‘ – i.e. one solution for one problem.
Let’s say, for example, that you want to know about how to monetise a blog. If you’ve never had a blog before then forget about monetising it, at least for the moment! Rather, learn how to create your blog first.
What will you write about? It doesn’t matter – get your blog built first.
How will you get traffic to your blog? It doesn’t matter – get your blog built first!
Are you sensing a pattern here?
141 – one solution for one problem.
There’s absolutely no point in spending time trying to learn how to monetise a blog and get traffic, etc if you haven’t yet even learned how to build a blog in the first place! So it’s THAT that should be your first port of call. ONE solution for ONE problem.
Once you have learned how to build your blog, then you can move on to another aspect.
Supposing you’ve done some market research and you’ve found that there is a market for A, B, C and D in your niche. “Great!” you think, “I can create products in all of those categories.”
That’s fine. Go ahead and create your products in each of those categories. However, do ONE at a time.
Once you have focused on and created A, then move onto B and so on.
Look guys, making money online can be difficult enough to begin with without making things even harder for ourselves. I’ve done the jumping around and making things complicated strategy – it doesn’t work.
Sure, you can have some positive results and you can make some progress. But it’s more like having a misfiring engine that, although works in a fashion, it keeps spluttering, holding you back and causing you headaches.
Wouldn’t it be much better to have a well-maintained engine that runs nice and smoothly? This will make your journey much more pleasant.
So, my friends, climb on your trampoline, stay focused on the one area and strive to get higher. It’s this that will help you to get results, rather than allowing your attention to be taken all over the place by jumping from one thing to the next.
I hope you enjoyed this blog post. More importantly, I hope you apply it to whatever you’re doing. Here’s the thing: I WANT you to succeed! There are so many people trying to make money online but failing, as I mentioned earlier. Add to the that the huge amount of unhelpful twaddle that gets banded about, disguised as the next “game changer” or “push-button solution” and it makes the whole thing a real minefield.
If you’re a regular visitor or subscriber you’ll know I’m all about transparency. I don’t claim to know it all and I don’t claim to have found any kind of ‘magic’ solution.
I don’t claim to be making millions of dollars. Heck, I don’t claim to be consistently making thousands! But I have been trying to make it online for years with a success rate of big, fat ZERO. However, since cracking a few basic principles I’ve reached a few milestones:
- I made my first EVER money online
- I had my first four-figure day
- I’ve gone on to have multiple four-figure days
Yes, I now have experience of what works, at least in part. Of course I’m always learning and I’m still growing, but this growth is based on a foundation that I’ve been able to establish and build upon.
If you aren’t yet where you’d like to be then I invite you to fill in one of the forms on my page here, either the one below or the one in the sidebar to the right. As a subscriber you’ll get access to my free e-book which outlines just how I got started and the steps I took to get to my first $1000 day online.
You will also get a free, seven-part course sent to you via e-mail that takes some of those steps and examines them in greater detail, giving you some valuable insights as to the strategies that I not only used to get going but am using right now.
Also, I’ll be up front and tell you that when you opt in you will be taken to a download page where you will be able to get my e-book. On that page you’ll be presented with a short video that highlights something very special – something that is directly responsible for my life-changing turnaround. This is something that I highly recommend and endorse and it’s something that has already led to many, many people achieving their first successes online too.
So don’t delay – sign up and get access to all that great stuff. 🙂
How do you view authority?
What kind of authority am I talking about?
This will be the subject of my next blog post. Don’t forget to stop by next week and catch it!