Making money online is easy, right? Even as a total beginner, you know exactly what you’re doing, where you’re heading and how you’re going to get there, no? Hmm okay, maybe you’re thinking, “Not me!” and you’d be perfectly entitled to think that way. Sure, some people may just take to making money online like a duck to water but I think it’s safe to say that the majority of us find it a little more difficult, especially at the beginning.
What Holds You Back?
I’m sure that we could all come up our own lists of different obstacles, each person viewing each obstacle with a differing degree of hindrance. I think if we compared notes, though, then we’d see that we likely share a few common enemies, objections such as:
- I don’t know where to start
- I don’t have enough knowledge
- Who would be interested in what I have to say?
- Who would buy from me?
- I don’t have enough money to invest
- I’m not technically-minded
- I feel overwhelmed
Do any of those hit home for you? I’ve certainly had some of those and many other objections that have held me back. Well I’m not going to cover all those things right now, but I will be making these objections and others like them the subject for my next post, so be sure to look out for that.
What I am going to talk about can contribute to a few of those objections and it’s something that I feel is of paramount importance in your business, especially if you’re a writer on a blog or a creator of e-books, audio/video products or anything that involves you presenting yourself in some way.
Fake It ‘Til You Make It
Don’t! The ‘Fake It ‘Til You Make It’ approach is something that beginners are often encouraged to take, but the name of the approach itself contains the very reason why you shouldn’t take it – it’s fake. People can spot a fake and if you find yourself branded as such then it can stick to you for a long time.
Rather than faking it, it’s much better to be open, honest, transparent and genuine. People will respect you far more and will be much more likely to engage with you on a personal level than if you’re just some cookie cutter hack who’s blagging your way through whatever it is you’re doing. Remember, you want people to know, like and trust you and this is something they’re unlikely to do with a fake.
You Need a USP
“I need a what?” You need a USP. Right from the beginning, you need this. What is a USP? It stands for, “Unique Selling Point” or “Unique Selling Proposition”. What this basically means is that you need something that is unique to you, something that no-one else has, something that makes what you’re offering attractive to your potential customers.
“But I’m only starting out, how can I have a USP?”, you may ask.
Well, I’m going to let you in on a little secret…
Sshhh! Don’t tell anyone…….
Maybe you have already guessed what it is….
For those of you who don’t know, then I’ll reveal it now….
You already have a USP!
That’s right, you – yes, you – already have a unique selling point. Now, it’s true that there may be some people who have more than one USP, but there’s one thing that every single person has, but it’s something that’s unique to each person. Have you figured it out yet? Well, how about I share with you what my USP is?
Okay, here it is….
Okay, it’s not the best picture, but that’s my USP – me! Yes, I have something that absolutely no-one else on the planet has – myself!
Yes, each of us – you included! – has our own unique selling point, something that no-one else has. Each of us is an individual with our own personality, skills, experiences, outlook, feelings and perceptions. We can inject a bit of ourselves into everything that we do, whether it be our blog posts or our products and it’s this that can tip the scales in making what we’re offering attractive to another person.
So if you don’t know what to write about then write about what you know! Tell your story, chronicle your online journey, write about what you feel strongly about. If you find something that you feel could benefit others then share it. You don’t need to be a wordsmith or technically brilliant, you just need to be sincere, honest and yourself.
The more experience you gain and the more knowledge you acquire then the more things you’ll be able to write about, even doing so as an authority. That’s right – an authority. There’s always going to be someone who knows less than you do and you can use what you know to help them.
Ultimately, whether you’re just starting out or you’re more established, always be yourself and always remain true.
Have you noticed just how many products there are out there that teach about making money online? Have you noticed how many gurus there are? There are lots of good products and there are lots of good, genuine gurus. Oftentimes they’re teaching pretty much the same thing, so how is it that each is successful? Well let me ask you this: do you have a favourite brand of soft drink? Or perhaps a favorite beer or wine? Why is it your favourite? Isn’t it because it’s unique, that there’s something about it that the rest don’t quite have?
We all gravitate to things that we feel a connection with, whether it be a taste preference or someone to whom we can easily relate or enjoy listening. That is why a lot of people may gravitate to one particular guru and then others gravitate to someone else. Even if they’re teaching similar things, each has something that the other doesn’t – his/herself.
So whatever it is that you’re doing, remember your USP. Be yourself, infuse yourself into what you do and you will be sure to make those personal connections that are so vital to the growth and longevity of your business.
I hope you enjoyed reading this post. Don’t forget to tell Mr Einstein below what you thought about it and please remember to share if you enjoyed it 🙂 Don’t forget to look out for my coming post all about removing obstacles. Talk soon!