hundreds of dollars

Why I Rejected Hundreds of Dollars Per Month

Why I Rejected Hundreds of Dollars Per Month


hundreds of dollarsHey everyone,

So in my last post I told you that next time I would be revealing to you the reason why I recently rejected an offer of making an easy $750 per month.

Crazy, huh?

Perhaps, perhaps not.

Think of it for a moment: if you had the opportunity to make $750 dollars each month for doing pretty much nothing, would you do it?

Okay, it isn’t an earth-shattering amount of money, but it would help, right? At the end of the day, when we are trying to make money online and grow a business, any money that comes in as a result is welcome and it all adds up.

So let me ask you again: if you had the opportunity to make $750 dollars each money for doing pretty much nothing, would you do it?

Well, think of it this way – perhaps it’s not a question of “would you do it?” but rather, “should you do it?”

I think that the question of whether or not you should do a thing is of primary importance, especially when you want to keep your dealings ethical, honest, value-driven and always in the interests of your readership, subscribers, customers, etc.

The Offer

So by now you’re dying to know just what it was that I turned down, right? Okay, I shall tell you….

Basically I received an e-mail in my inbox. Now, I receive lots of e-mails, too many more often than not. I’m sure that you can relate to this. This one caught my eye though as it wasn’t just a generic spam type e-mail. Rather, it had been submitted via the contact form here on my blog.

Something I remember being told a while back when I first started was that once you start to become established in the blogging arena and you begin to get known, you will start having people contact you about various things, such as joint ventures, guest posts, advertising and so forth.

This particular e-mail was with regards to advertising. The person explained that they were from a consulting company and basically I was being asked if I would be willing to rent out some space on my blog for banner adverts. They said that their budget varied between US $450-$750/month, depending on the size of the ad.

“Heck, yes!” Stick your biggest ad on here and I’ll take $750 per month, thank you very much!” This was my thought for about, oh, maybe half a second.

hundreds of dollarsBut I’ve been around for a bit now. As attractive an offer as it may have seemed, the kill switch in my head tripped. In fact, the words of my mentor, Dean Holland, came to mind:

“Always do your due diligence.”

Now in all honesty, I had already decided against accepting the offer by this point for another reason that I shall explain in a moment. But in doing my due diligence I decided to look up the company’s website and Google the name of the person and their e-mail address.

Sure enough, the same offer had been made to other people, word for word. The general concensus is that it’s not a genuine offer and it was simply a spam/scam type of e-mail. Whether or not this is the case for sure, I don’t know. If I was someone like John Chow who is very well known in the industry, who has a very active blog and is know for renting out ad space, then I could understand my getting an offer such as that. But to receive an out-of-the-blue offer without so much as an enquiry into my traffic stats makes me feel that it was, indeed, a spam/scam message.

I STILL Wouldn’t Have Accepted It!

Be honest – this is what you really wanna know, right? 😉

If the offer had definitely been genuine, just why the heck would I have turned down up to $750 per month for just having an ad on my website? Well, my friend, I shall tell you…

Firstly, I just want to clarify something – there’s absolutely nothing wrong with having banner ads. After all, I use them myself. At the end of the day, we all want people to click on our ads and subscribe to our lists so that ultimately we’ll make money. That’s the whole point of having on an online business. But however we choose to do it, it should be done correctly and for the right reasons.

There are those who are happy to rent out space on their blogs and have ads on there for which they receive payment in return. If that’s part of your business model and it fits you and your target audience then there’s absolutely nothing wrong with that.

However, it’s not for me.

hundreds of dollarsYes I utilise ads and yes, on occasion, I will make special promotions. But these things are only ever things that completely fit in with my blog, that I 100% endorse and that I believe will be of benefit to my visitors and subscribers. Anyone who has known me for a while or who has subscribed to my list will know that this is true of me.

So even if the offer had been genuine (and the same applies to any offer), I’d rather have a small number of personally vetted ads that I stand behind rather than rent out space just for the sake of making money.

You see, as with all things with our businesses, you must look to the long term. I value each and every one of you who takes the time to visit my site, read my stuff, leave a comment, subscribe to my list and click on any links/ads that I have. To me, that is worth far, far more in the grand scheme of things. For me, I feel that to open up my blog to ad space rental isn’t in line with the direction I want it to go. As I said earlier, there’s absolutely nothing wrong with that approach and I know that many people do so quite successfully.

But it’s just not for me and, by extension, it’s not for you as my visitors.

So there you have it. That’s why I rejected the chance of making $750 per month for doing practically nothing. And if the same type of offer comes along again and I can be 100% sure that it’s genuine, I’ll still reject it. But that’s just me.

How about you?

Are there any things that you have been tempted to do but have decided against for the sake of your blog or business?

Or perhaps you have been tempted to do something, chosen to go with it, but later regretted it?

Please let me know in the comments section below!

Churn and Burn Blogging

Just what is churn and burn blogging? Does it even work? These are questions that I’ll be addressing in next week’s post. I look forward to seeing you then.

Until next week!

About me!Glenn is a Certified iPro Partner

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21 thoughts on “Why I Rejected Hundreds of Dollars Per Month”

  1. Good post Glenn you did the right thing I would do the same as you, they is nothing better then having a good reputation but when I first tried to make money online a good few years back now I didn’t think like that “or no” I would try and promote any product or program to get a quick buck but I soon realized you have be true to people and yourself or it will come back and bite you on the bum.

    (Cas) Craig Anthony Smith
    craig recently posted…Money is the route to all evil ?My Profile

  2. Hi Glenn,

    Have I ever been there. Too many pimp themselves out, and lose their vision, blogging for peanuts instead of blogging for freedom. I’m glad you turned down an offer that didn’t align with your vision.

    Hell, I’ve turned down a few clams over the years…..or, more than a few clams, lol….and thank the lucky stars I’ve done this. I turned down potential team members when I did network marketing, and ads, and other non-aligned stuff. The thing is, people with a vision and a clear intent know what matches and what doesn’t.

    Remember The Social Network? Before I created Blogging from Paradise, I recalled the Sean Parker line. He told Mark Z not to monetize, because Facebook “wasn’t cool yet.” I got it, and waited a bit before I monetized my blog and even when I did, all NEEDED to be 100% aligned with my brand, my blog and my values. And if an advertiser comes to me with an aligned brand, wow are they paying top dollar lol! They need to prove to me, that they value my blog as much as I do.

    This is called either, having cajones, or intending to attract the best matches.

    Glenn, that mindset hasn’t exactly hurt me 😉

    Love your style dude, well done!

    Ryan Biddulph recently posted…How to Publish 10 eBooks in 4 MonthsMy Profile

    1. Hey Ryan,

      Yes indeed, too many are blogging for peanuts and ignoring the elephant in the room (see what I did there? 😉 )!

      I haven’t actually seen The Social Network (not enough Hobbits! 😛 ) but I do intend to get around to it eventually.

      I like how you use the word, “aligned”. This is so important and, although I can’t claim to have any special insights or get things perfect, I do know what I want for my blog and, in turn, for the good people who take the time to visit and spend a few minutes reading my content. As you say, things have to match.

      Thanks for your awesome comments, buddy. Always fantastic to connect with you. 🙂

      Glenn Shepherd recently posted…When Your Business Hands You LemonsMy Profile

  3. Hi Glenn,

    Great Post and I admire you for your decision not to accept such an offer. If it is not in line with your direction, it will rob you more than it will give you.

    I got so many messages through my contact me form also for advertising and some for guest posting from people who never visit or read my blog and I never even research them. I just delete them and never think about them.

    Even Google Adsense although it is genuine and many bloggers are using it, I honestly don’t want to crowd my blog with them as I visited some blogs who have it and I see ads about washing detergents or condoms etc. Why should I have to have such ads? They are far away from what my blog is all about.

    That was definitely a right choice Glenn!! Good for you!!

    Enjoy your weekend ahead.

    Be Blessed,

    Neamat Tawadrous recently posted…Overcoming Resistance In Leadership!!My Profile

    1. Hi Neamat,

      You know, I have the same view of Adsense. It’s just not something I want, nor that I feel I need, on my blog.

      I do suspect that the offer made to me was more a spam type message and would probably have turned out to be not what it purported to be. However, as I said in my post, I still wouldn’t have accepted the offer even if I could have been sure that it was genuine. Any ads on my blog will always be picked by me personally and will only ever be things that I stand behind based on my personal experience.

      Thanks for your visit, it’s much appreciated as always. 🙂

      Glenn Shepherd recently posted…Live Events Can Be Life-Changing EventsMy Profile

  4. Great post, Glenn. I agree with you. It’s one thing if your blog was created as an advertising site for others to pay for space. But, if you in the business we are in, it’s definitely not a good fit. I’d rather have my blog visitors, when I get some that is, checking out products I endorse after trying them out myself to make sure they do what they are suppose to do to give value to those who purchase them.

    Have a good one!!


    1. Hi Chris,

      That’s a very good point – checking out products yourself before promoting them. Too many Marketers advertise and promote any old thing and, not only is it not fair to their visitors and subscribers, it can be damaging to their reputation if they promote a lemon (not the same lemon I spoke about in my previous blog post, lol!).

      You’ll start getting some blog visitors, we’ll make sure of that, my friend. 😉 There’s something that I call my “GPS Method” that can be applied to this:

      1) Have yourself a clear goal. Think about what it is that you want to achieve. In your case, we’re talking about getting visitors.

      2) Have a plan of how you aim to get them. So, think of the various methods that you know of that can help you to reach your goal.

      3) Get yourself a system. Once you have your goal and you have a plan of how to reach it, work out a system that you can apply to make it all work.

      It takes time and patience, but things will start to fall into place. Once they do then you’ll start to get a buzz from it that will motivate you to push even more. 🙂

      One gold nugget for you to bear in mind: as I mentioned in the FB group the other day, try to get away from the mindset of ‘driving’ traffic to your blog. Rather, think about how to ‘bring’ people to your blog. Once you approach things with that mindset it can be remarkable just how differently you do things and the results you’ll get. 😉

      Thanks so much for stopping by and commenting. I hope you have a great weekend ahead of you. 🙂

      Glenn Shepherd recently posted…When Your Business Hands You LemonsMy Profile

  5. Hey Glenn,

    I agree, if it’s a company that is not in line with what you’re all about or it’s something you don’t want to be associated with, no amount of money is worth it.

    I’ve been approached many times but I really don’t know what those companies are even thinking. They aren’t in my niche so my readers aren’t their audience. Why are they approaching me in the first place? I don’t even have to do any research because I can tell off the bat they aren’t for me.

    $750 a month would be awesome and I’m even considering to maybe allow some advertising in the future only because I think it could benefit a lot of people if others are interested in what’s offered of course. It certainly wouldn’t hurt to make a few extra dollars either if it’s all on the up and up.

    Anyway, great choice and had to stop by and check out what it was you turned down.

    Have a great weekend Glenn.

    Adrienne recently posted…How Blog Commenting Can Help Your Blog ThriveMy Profile

    1. Hi Adrienne,

      I too wonder what a lot of companies are even thinking with regards to a lot of decisions they make! It seems like they just don’t have a clue at times. Go figure!

      You’re right, $750 a month would be awesome. But for me, it’s just not right for my blog, even if it was a genuine offer. The couple of adverts and occasional promotion that I have serve me just fine. But as I said, that’s not to say that there’s anything wrong at all with renting out space to third-party adverts. I know for sure that if you do end up ever doing that then you’ll make sure it’s done in the right way.

      Thanks for fulfilling your curiosity and stopping by to see what it was I turned down! 😉

      Glenn Shepherd recently posted…Five Essential Reasons to Attend Live EventsMy Profile

  6. Hi Glenn,

    Nice bit of research before jumping in. I know it isn’t relevant to the article, but did you ever find out who or what was being promoted? You have to assume from the money being offered that it was porn, gambling or trading related. Those guys seem to have money to burn!

    I’m enjoying all the great advice and information.


    Steven Lucas
    Steven Lucas Internet Marketing Blog recently posted…PushButton SEO Plugin ReviewMy Profile

    1. Hi Steven,

      Good to see you. 🙂

      You know something? I actually hadn’t considered that at all! As I said to Linda above, they claimed to be a consulting company, but I never thought for a second that it could have been something such as porn, gambling or trading related. Of course I would never have anything dodgy on my blog, or anything unrelated. But even if it had been something completely legit and 100% related, I still would have made the same decision.

      Thanks so much for stopping by and leaving a comment. You have yourself a great weekend. 🙂
      Glenn Shepherd recently posted…The Tale of a Newbie Internet MarketerMy Profile

    1. Hi Michael,

      I’ve still loads to learn of course, but I know what I know! And what I know is that I will never, ever sacrifice the integrity of my beliefs or my blog. In turn I will never sacrifice the relationship between myself and my readers. I’m all about putting others first and I don’t believe that allowing my blog to become an ad rental service would be in line with my ethos.

      Thanks for your comment, it’s always fantastic to hear from you. 🙂

      Glenn Shepherd recently posted…How to Avoid Guaranteed FailureMy Profile

  7. Glenn, my hat goes off to you bro. Most people would have jumped into the frying pan without even knowing what type of hot oil they were getting into. But, you on the other hand did your due diligence and found out what was behind this “amazing deal” of $750 per month.

    Sounds enticing, but as they say, everything that looks good and isn’t always as it appears.
    Jerry Handy recently posted…How To Earn More In Your Business_Part 1My Profile

    1. Hey Jerry,

      Yes, I think this was likely one of those cases in which things weren’t as they appeared. As we know, there are far, far too many of these types of things online and if we can help to reduce that clutter then we’re performing a valuable service.

      $750 per month would have been nice for sure, but what would I have had to do to get it? Would I have even ended up getting it at all? Nope, whichever way it’s not for me and it’s not for the good people who come to visit here!

      You have yourself an awesome weekend, bro. 🙂

      Glenn Shepherd recently posted…Check Out This Big Orange!My Profile

  8. I have recovered recently from EAOS (Endless Amazing Offers Syndrome) and it is a real remover of stress. When you no longer get excited by an amazing online offer, but rather that you need serious convincing to even real the thing. I felt this was a great step forward, and I agree wholeheartedly with the other commenters, that your blog is not a shop window for exciting new stuff that you just discovered. I see it as the place where you post what you have learned after testing. I always remember how Gates used to release versions of Windows with 2 or 3 thousand minor bugs and glitches in, and then expect his customers to tell him about them in an attempt at ongoing improvement. The blog needs to be where you put stuff you know, like and trust yourself, not a testing ground for new things.

    1. Hi Richard,

      That’s so true, my friend. After taking some time away from paying attention to all the different offers I now view them with a completely different attitude and, as you say, I will need to be pretty convinced to follow through.

      That’s an interesting point about not using your blog as a testing ground. Of course we’re always testing (or at least should be), so there’s going to be a natural amount of testing that goes on. However, it shouldn’t be a place where we just stick something up, hope for the best and if it ends up turning a profit – great! No, if we are going to involve the promotion of anything then it should be something that we actually know, like and trust ourselves. Otherwise we’re selling our visitors and customers short and that’s not fair.

      Thanks for your insights, Richard. I hope you and Av are keeping well and having a nice weekend so far. 🙂

      Glenn Shepherd recently posted…How Can I Keep Going?My Profile

  9. Hi Glenn, I think you made the right decision not to rent space on your blog. I like things tidy and when I see blogs with ads all over the place in the sidebars they take my attention away from the blog especially when the advertisements have nothing to do with the blog. I like blogs that are easy reading as my eyes at times bother me. Did the ad have anything in common with your blog? Best Regards, Linda
    Linda Schrier recently posted…Internet MarketingMy Profile

    1. Hi Linda,

      I’ve no idea what the ad would have been about. They said that they were a consulting company, but that’s a pretty general description. The examples of ads on their site didn’t work, so that didn’t give a good impression anyway.

      There’s no doubt that banners work, even on sites that have a lot of them. However that’s not the direction I wish to go in with my blog – there’ll only ever be targeted, useful promotions here!

      Thanks for stopping by, always a pleasure. 🙂

      Glenn Shepherd recently posted…WARNING! You Are Being Tricked!My Profile

  10. Wise words. That was a really tempting offer, but too good to be true. And they say if it’s too good to be true, it is. Hopefully more bloggers will think first and do some research before accepting. It will save everyone the hassle and the time. 🙂
    Lux Ganzon recently posted…Happy Thanksgiving!My Profile

    1. Hi Lux,

      Yes, it did seem like it was too good to be true. However, even if it had have been genuine I still wouldn’t have accepted for the reasons I mentioned.

      I think it does highlight an important lesson though, in that we should always ensure that we take a step back and think about anything that’s set before us before we decide to jump on board.

      Thanks so much for visiting and commenting. Wishing you a great weekend. 🙂

      Glenn Shepherd recently posted…When Your Business Hands You LemonsMy Profile

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