you are being tricked

WARNING! You Are Being Tricked!

WARNING! You Are Being Tricked!

(This post is not for the faint of heart who don’t like being hit with the truth.)


you are being tricked


The realisation of being tricked can be a bitter pill for some to swallow.

It usually happens to all of us at some point or another in varying degrees.

The trickster is someone very close to you and it’s someone whom you likely trust implicitly. However, they are letting you down.

Now, let me just say that this may not currently apply to you. That’s not to say that it won’t apply to you at some point in the future and, as I said a moment ago, it usually happens to us all at some point.

So, how are you being tricked and who is it who is tricking you?

you are being tricked“This Stuff Doesn’t Work!”

If you’re trying to make money online or even have a passing interest in it, then it’s highly likely that you have you come across people saying that. Perhaps you’ve even said it yourself. There’s just no way to make money online legitimately. It’s all a scam. All the ‘gurus’ are scammers.

Is this right?

“Writing e-books? That’s rubbish. Who’s going to buy an e-book when they can just search Google and get the information for free?”

“Blogging? I’ve set up my blog and I’m not making any money. I’m not even getting any traffic or comments. Blogging doesn’t work.”

“A mailing list? I’ve tried. It doesn’t work.”

“It’s a scam!”

“It’s all very well for all these ‘goo-roos’. They’re keeping some important information hidden so that’s why it isn’t working for me.”

“Ugh, not video tutorials!”

“Ugh, not a PDF!”

Yes, it’s all a scam. None of the stuff the Internet Marketers are selling you works. You might as well just give up, none of this stuff works.

They are all tricking you, right?


A Common Problem

I’m going to give you a little example. I’ll use the example of blogging, as it’s something that I know:

There are three people – we’ll call them “Bill”, “Frank” and “Jeanette”.

you are being tricked

The Story of Bill

you are being trickedyou are being trickedSo Bill signs up for a coaching course from someone who claims that they can teach him how to start an online business. They explain that Bill needs to buy a domain name, get some hosting, set up a blog, get an autoresponder, have an offer and drive traffic to his blog. Simple, right?

So Bill starts the training but has reservations that this simple approach can’t be as powerful as is claimed. He starts going through it but somewhat half-heartedly. Eventually he trails off and moves on to something else.


The Story of Frank

you are being trickedyou are being trickedFrank buys the same training. He’s quite enthusiastic about the concept of implementing these simple steps to start an online business so he gets to work. He gets his domain, his hosting, his autoresponder, sets up his blog and finds a free offer that he can give away as an incentive. He makes a few blog posts but doesn’t really see the results he was hoping for. So he trails off and moves on to something else.



The Story of Jeanette

you are being trickedyou are being trickedNow there’s Jeanette. She too buys the same training that Bill and Frank bought. She’s quite similar to Frank in that she gets everything set up and starts to make blog posts. She maintains the approach for a while and gets traffic, gets people commenting to her blog, has a few sign-ups to her list and has some interaction with her visitors and subscribers. But after a number of weeks she still isn’t making the money she was hoping for, so she trails off and moves on to something else.



So then, what would you conclude from these examples?

“Blogging doesn’t work!”

“Guru Marketer So-and-So says that you should set up a blog to start with. We all know that strategy doesn’t work. I mean, how could it? It’s far too simplistic to work. So I’m not buying into his teaching and I don’t think he has anything to offer.”


Again – WRONG!

What was the real reason that Bill, Frank and Jeanette failed? Likely one or more of the following reasons:

  • They weren’t consistent.
  • They were impatient.
  • They didn’t apply precisely what they were taught to do, so missed out vital steps and then became frustrated.
  • They weren’t focused.
  • They were easily distracted.

These are only a few of the possible reasons, but you get my drift.

you are being trickedNow, this is only a hypothetical example and the above example can applied to any scenario, not just blogging. But I’m using blogging as an example because I know that this is a good example of a sound strategy that too many people dismiss, don’t apply properly or don’t stick with. However, just like anything else, you have to put the work in, remain consistent, keep building and, above all, LISTEN TO THE ADVICE OF THOSE WHO HAVE HAD SUCCESS DOING IT!

Granted, there are scammers out there and those who sell half-baked information. And yes, I know that some coaches don’t teach in the best way and don’t look after their students in the way that they should. But there are a lot of good Marketers and coaches too and there’s a lot of good, solid, actionable information that, when followed, just WORKS!

Who Is It Who Is Tricking You?

There is absolutely no point in buying something, not following it through and then complaining that it doesn’t work. How can something work if you haven’t even followed the instructions or stuck with the method?

Don’t be fooled by the simplicity of certain tasks. Time after time after time I see people sneering cynically at certain methods or strategies – strategies that have been acted upon by the successful. And how much money are the cynics making online? Usually very little, if any.

So they sneer, mock, dismiss and overlook certain methods because they “can’t work”, or they are “too simple” (erm, what!? So they’d rather have something difficult!?), or they “must be a scam”. Yet have they actually tried the methods? Usually, no. Now, sometimes they have actually tried them, but have they followed the instructions step-by-step, no matter how much they just don’t ‘get’ why they are doing certain things? Again, usually no. So then, what is it that isn’t working – the methods or the person?

I’ll just ask that again: what is it that isn’t working – the methods or the person?

Think about that one good and hard.

you are being trickedMaybe, just maybe, it isn’t the method or the teacher who is at fault. Could it be – perish the thought! – that it’s actually the student who isn’t approaching things properly and maybe THAT is why they are not having the results they’d like?

Yes, as much as it may hurt if you’re one of those people, the only trickster in these circumstances is YOU! You are tricking yourself, are short changing yourself and deluding yourself.

Now, I make no apologies for being blunt about this. I see this wrong attitude so often and it makes me feel sick to the stomach – not so much for the ignorance being displayed, but I think it’s a crying shame that someone can have so much potential and be on the verge of getting somewhere, yet they sabotage and trick themselves into thinking that a solution must lie elsewhere. Yes, they are their own worst enemy.

Whichever Type of Person You Are, I Want to Help You!

you are being trickedRight, let’s get down to brass tacks here. I want to help you. However, I want to make one caveat:

If you’re the type of person who is constantly trying to second guess everyone and everything, who is forever cynical, who has to give a “Yes, but…” to everything, who isn’t prepared to trust that whatever it is that they’re being instructed to do it’s for a good reason, then perhaps having your own online business isn’t for you just yet. The reason I say this is that you’re likely to end up spending more time arguing with everyone and everything than putting into practice what you ought to be doing. If that’s you then go away and ask yourself, “Is this really for me?”. If you’re the type to be constantly looking for fault then you’ll end up sabotaging yourself before you’ve even got started and you’ll just end up wasting your time and, potentially, the time of your coach, if you get one.

If you’ve been following me for a while then you may have heard me say this before: making money online requires hard work, but it needn’t be difficult.

Yet, some people seem to be determined to make things as difficult as possible. No matter how easy a particular method may be, no matter how well it works, no matter how many people can testify that it works perfectly well just as it is, they simple cannot get a handle on this. So they either sabotage their own efforts by creating obstacles that otherwise simply wouldn’t exist or they just refuse to try and go on the hunt for something that requires a lot more effort, money, you are being trickedtime or all three.

Totally screwy!

But that is the way that some people are. Now, if that’s you then please, be my guest and go ahead with that approach. But I still maintain that maybe trying to start an online business is just not for you right now, not unless you change your way of thinking.

Having said that, I do know that starting an online business isn’t a ‘walk in the park’. I understand that it can be difficult to know what to do and how to do things at times. Even having a fantastic coach doesn’t guarantee success, especially as we all relate to different people in different ways.

Okay, here’s the deal: if you’re prepared to follow instructions, knuckle down and stick with it, then I’m going to highlight three opportunities that I am sure can help you. You can pick just one of them, any combination of them or all three if you wish.

These Opportunities Will Help You

One is free. Yes, completely free. One requires a very small investment (I’m talking less-than-the-price-of-an-average-night-out kind of small). The last one requires a slightly larger, but still highly affordable, investment. However this one is EXTREMELY limited.

you are being tricked1) So, the first one is something that I started working on probably over a year ago now. For various reasons it took a backseat until now. This is an over-the-shoulder video course that will show you how to set up your very own online business from the ground up. Now as always, total honesty here – this is NOT a make money course. Rather, what this is is something that I’ve found a lot of the make money courses leave out. It’s a nuts & bolts breakdown of every single step that you can follow along with in real time in order to set up a solid foundation upon which you can start, build out and expand your very own online business. Again, this is totally free. Some other Marketers think I’m crazy for offering this without a substantial price tag but, well, there ya go. Maybe I’m just crazy!

Now, I’ve been working on this course like mad for the last couple of weeks and it’s almost ready to go. What I’d encourage you to do is to sign up to my mailing list now using any of the opt-in forms on my site so that you can get immediate access as soon as it is live. For anyone who comes across this post after the course has gone live then don’t worry, you’ll get it automatically when you subscribe.

2) The next thing I’d like to offer you is an excellent course from my friend and mentor, Dean Holland. It’s called the Big Commission Blueprint and has already helped many, many people to get themselves started online, some who have even gone on to make their first four figures within just a few short weeks as a result of getting in on this.

Click Below to Get the Big Commission Blueprint

The Big Commission Blueprint

3) The final one will require some very swift action as there are very limited spots remaining and just a matter of days now until it’s too late. This is Dean Holland’s Automated Income Seminar that will be held in Manchester, UK on 28th/29th June. Now this is not going to be your typical ‘pitch fest’, neither will it feature a load of different speakers. Nope, this is going to be Dean delivering a value-packed weekend of training that will give you plenty of “Aha!” moments, inspiration, direction and ideas. In addition to all the fantastic training you’ll get the opportunity to meet, brainstorm and network with some of the biggest and best in Internet marketing whilst also having the opportunity to forge new relationships, make priceless contacts and maybe even future joint venture partners! We have people from literally all over the world coming to this event and yes, I will be there!

You know what? Heck, I’m going to throw in something extra for you. I’ve literally only decided to do this just now: if you get your ticket through my link then I’ll give you a 30 minute exclusive brainstorming session there at the event where you and I will sit down together without distractions and talk about how you may be able to get yourself going or advance yourself if you’ve already started. All you need to do is grab your ticket through my link, send your receipt to my support desk with the subject, “Glenn! Give me your brain!” (just promise me you’re not a zombie!) and indicate which day would be better for you. I’ll then get in touch to make the arrangements. If you want to take advantage of my bonus then you’ll REALLY have to be quick as I’ll only be able to give these exclusive sessions on a first-come, first-served basis and slots will be, of course, very limited.

Click Below to Get Your Ticket Along With My Special, Limited Bonus

Dean Holland's Automated Income Seminar

So now, over to you. Are you a victim of self-sabotage? If so, how did you overcome it? What do you do now to avoid it? As always, I value your experiences and interaction, so get tippy-tappying away on your keyboards and leave your comments below! 🙂

All the best,


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24 thoughts on “WARNING! You Are Being Tricked!”

  1. My dear Glenn,

    How you put it so simply, yet make a profound point.

    Simplicity is scoffed at, and people mistake simple as being easy, which it is not.

    Have I done what you have mentioned above, LOL, many a times my friend.

    As you said, the simple things done consistently and with a commitment to make it work, leads to success. 🙂

    Thanks for being straight.

    More people need to heard this message. 🙂

    As always, keep well and rock on my friend.

    1. Hey Ben,

      Awesome to hear from you, buddy. 🙂

      As you know, I certainly make no claims to be a ‘guru’ and I realise that there are people out there who are a lot more knowledgeable and advanced than I. But I know what I know and I know what I’ve experienced and I will never water things down. When something needs saying I’ll tell it like it is! 😉

      Glad you enjoyed the post. I hope all is well with you, mate. Have an awesome rest of the week.

      Glenn Shepherd recently posted…Live Events Can Be Life-Changing EventsMy Profile

      1. Very true Glenn, but we are ‘experts’ in areas that we have experience more than the next person, so you are an expert in your won right. 🙂

        Things are going well, slowly getting ‘there’ 🙂

        Have a fantastic weekend. 🙂

  2. Fabulous Glenn! One of the greatest gifts I have received in starting my own business is what I have learned about myself! Your post outlines exactly what brings so many people down as they work toward their goal of making money online. Great stuff!
    Norene recently posted…Mail Truth ReviewMy Profile

    1. Hi Norene,

      It’s true, you sure do learn a lot about yourself when you do this stuff. What’s more is that this knowledge is always growing as you yourself grow along with your business.

      Thanks so much for taking the time to stop by and leave your comment. 🙂

      Glenn Shepherd recently posted…How to Avoid Guaranteed FailureMy Profile

  3. Hi Glenn,

    Really enjoyed your post and I was nodding my head in agreement with all of what you pointed out. You really hit the nail on the head. That’s true, we can be our own worst enemy.

    Patience is key and everything worthwhile is not easy and it involves hard work. I heard an upline from the MLM I am involved with telling a story about someone who signed up with him to do the business and after 9 months, he came to him telling him this thing called network marketing, is not working, I didn’t become a millionaire as it was claimed in a short period of time you can become a millionaire. This mentor was wise and he asked him, how many years are you doing your 9-5 job and he responded 10 years. He asked him, did you become a millionaire yet? he said no. Then how do you expect to become a millionaire in 9 months. Then he told him, this business is called network marketing, not not-working marketing. You have to put in the work, in any kind of business, and be consistent with patience and it will pay off and it will all be worthwhile at the end.

    Thanks Glenn for sharing such a great post! Have a great rest of the week.

    Be Blessed,

    Neamat Tawadrous recently posted…7 Reasons Why You Need A Blog for Your BusinessMy Profile

    1. Hi Neamat,

      Those last couple of sentences there really sum it all up well. If you want an Internet business then you absolutely must treat it as such – as business. Just as you can’t just buy some shop premises, open up the front door, walk away and leave it and then expect the money to come pouring in, exactly the same applies to Internet businesses. Sure, it may be a lot easier and more attainable in many ways, but it isn’t going to work itself. You have to put the work in, build it, maintain it, help it to grow and actually get your hands dirty.

      Thanks so much for stopping by, Neamat. Blogging hasn’t seemed quite the same without you, I’m so glad to have you back here with us. 😀

      Glenn Shepherd recently posted…Make Money Online – Can You Do It?My Profile

  4. Hi Glenn,

    This was a nice post. I think many underestimate the effort it takes to grow and successful blog and make money from it.

    One thing I found many of these courses leave out is the point that it takes time to generate income worth talking about. If you use white hat tactics it will take a little while to generate the rankings you want.

    Your strategy also changes along the way from time to time. The way you start is not always the way you finish and following a cookie cutter type strategy may lessen our chances for success. When I started my main blog I planned on having a focus mainly on SEO but my strategy had to change because blogging and social media seemed to be what more of my niche enjoyed reading and sharing more.

    Thanks for this Glenn!
    Steven Wilson recently posted…Infographic: How To Respond To Negative Comments On Social Media and Blog PostMy Profile

    1. Hi Steven,

      Great to see you again, buddy. I hope all is well with you.

      You’re so right. So many people have unrealistic expectations and this can be crippling for them.Just the elimination of that one stumbling block can go a long way to changing things for them.

      I’ve noticed that too about the time aspect being left out of a lot of courses. One thing that I never do in anything I teach is make unrealistic claims. Sure, if we know that a particular thing is possible then it’s perfectly okay to highlight it, however, along with that, we should always let the person appreicate just what it will take to get there.

      Having that adjustable strategy is also so very important. I think that you always need some kind of framework upon which to build, however you must always be prepared to make adjustments if and when necessary. The other important thing to realise is that what we believe is the best strategy from our own point of view isn’t necessarily the same as what our target audience feels is important. Being prepared to take on board what our audience tells us and then make adjustments if need be is essential.

      Thanks so much for sharing your insights and experience. 🙂

      Glenn Shepherd recently posted…DON’T Try to Succeed at All Costs!My Profile

  5. Hey Glenn,

    I have admitted numerous times that when I came online and would purchase some courses, I would go through the entire thing but if I was uncomfortable with anything they suggested we do I just didn’t do it. I even will say as well that you can’t expect to get the results from part of the work. It’s just not going to happen.

    I also agree that although it does take consistent action steps, they aren’t hard to do just time consuming at times. They will reap you the rewards though but you have to have patience and you have to stick with it. I was even amazed myself when I started to get the desired results and realized that the work itself wasn’t hard, it was just being consistent.

    I’m glad you’re offering this to people out there and I hope they’ll take you up on one of your offers. I bet your videos are going to be wonderful and I think that’s a great thing you’re doing to help others. Bravo my friend.

    Have a great week and I wish you the best.

    Adrienne recently posted…My Favorite New Addition On BufferMy Profile

    1. Hi Adrienne,

      Thanks so much as always 🙂

      It’s good that you have been able to recognise what’s needed and have learned from your experiences. This gives you a huge advantage and puts you in a position whereby you can help others (which you already do, of course) based on your own personal experience.

      As I have said before, consistency is key (and yet I STILL struggle with it at times!). As for how I’m planning to progress myself, watch this space, as they say! 😉 The seminar at weekend was absolutely amazing. Dean overdelivered as always and I was able to come up with some new (or adjusted) strategies and ideas, meet some cool people and set the wheels in motion for future things. More to come….


      Glenn Shepherd recently posted…The Tale of a Newbie Internet MarketerMy Profile

  6. Glenn, You hit the nail on the head when you said “making money online takes hard work”….many think it will be easy and that they can do it for an hour a day and never have to work again….False!
    It takes a lot of time and effort. Too many people give up before they reach any of their goals. They move on to something else and continue that pattern for years. If only they could stick to it a little longer they have reached their goals and then some.
    I’ve been at it for 4 years and do not plan to quit, just make some adjustments along the way as life sometimes can get in the way. Consistency and persistance are key too!
    Love your examples Glenn!
    Lisa recently posted…Would You Drive With Bumper Stickers For Money or Beliefs?My Profile

    1. Hi Lisa,

      At the seminar over the weekend Dean covered this very subject. It’s an absolute must to be prepared to put the work in, do so consistently, scale up what works and not to expect overnight results with doing anything. And also, never give up!

      You’re definitely on the right track, Lisa. Making those necessary adjustments is the way to go, rather than get distracted, leave something unfinished and move on to something else which, sadly, so many people do (I myself have been guilty of this, I have to confess!).

      Thanks so much for your visit and comment, always a pleasure to see you.

      Glenn Shepherd recently posted…How to Avoid Guaranteed FailureMy Profile

  7. Great post! Too many times we get in our on way. Mindset definitely plays a huff post in our success attempts. Thanks for sharing these little gems.
    Reg E. recently posted…My June ChallengeMy Profile

    1. Hi Reg,

      Thanks very much. Yes indeed, all too often it’s we ourselves who get in our way. Having that right mindset is absolutely vita, otherwise we can end up talking ourselves out of success.

      Always happy to share any gems I can, buddy. Thanks so much for stopping by. 🙂

      Glenn Shepherd recently posted…The Tale of a Newbie Internet MarketerMy Profile

    1. Hi Paul,

      Thanks so much! I’m glad you like the story approach. It’s always been a forté of mine, ever since childhood, so it makes sense that I draw on that from time to time, right? It’s actually a good principle to bear in mind for marketing – people like a story!

      Yeah, it’s disappointing that you won’t be able to make it next weekend. Not to worry though, I’m sure there will be other opportunities in future. Just stick at growing your business and these opportunities will become more of a regular occurrence for you, I’m sure. 😉

      Glenn Shepherd recently posted…How to Avoid Guaranteed FailureMy Profile

    2. *Just a quick addendum with regards to the FB style messaging plugin. I’ve removed it as I discovered that this alone was responsible for slowing down my site a LOT – I mean, by about something like double!

  8. Hey Glenn,

    Great post my friend, when I first started out trying to make money I was a ‘Bill’ then after a little more experience I became ‘Frank’ then a bit more time went on I became a ‘Jeanette’ (but only at the weekends ;p ) and now as you know me, John, John carried on for two years knowing that out there some day I would make money online, first of all though my mindset was wrong, I was impatient and thought why was I not making money overnight??? Because it doesn’t work that way! You surely to have to put consistent work in. It doesn’t have to be 2 or 3 hours a day while you juggle around your ‘normal’ job, just 30 minutes a day or every other day can build an online business, just make sure it is constructive and you complete your goals that you’ve set.

    Thanks again Glenn, see you at the seminar!

    Best of success

    John Lee recently posted…ILN – The Internet Lifestyle Network!My Profile

    1. LOL John!

      That “Jeanette” comment actually made me split my sides laughing!

      Yep, just a little but often and consistently can be all it takes. In the post that I referenced to Lynda above, the first image on there gives a quote from Norman Collier. Oops sorry, no – ROBERT Collier! (Aplogies to my non-UK visitors if you don’t get that gag! 😉 ) It says, “Success is the sum of small efforts, repeated day in and day out.” That’s a quote I’d forgotten about, yet it’s such a good one to keep in mind. I may have to print that out and stick it somewhere where I notice it each day.

      Looking forward to masterminding with you and everyone else next weekend – should be a blast!

      Glenn Shepherd recently posted…Five Essential Reasons to Attend Live EventsMy Profile

  9. Excellent blog Glenn. You are definitely many steps ahead of me but I’m not worried since I have the best mentor in the world hmmmm oh wait, he’s your mentor too! lol
    I really like what I read as that has been a difficult part for me with my job…being consistent!
    However I now have found ways around this so will keep up the climb! 😀


    1. Hi Lynda,

      Welcome and thank you! 🙂

      We’re all at different stages and varying stages within those stages. I may be many steps ahead of you in some ways but there could be areas in which you’re many steps ahead of me! I know that I certainly have a lot more steps to take in lots of things!

      Having that mentor is key. Stick with Dean, follow his training and advice and things will start to fall in place. Try not to lose that consistency, it’s an essential component. I’ve actually written a couple of blog posts about that very subject. I’ve even written one that asks the question: “Are you consistently consistent?” You can check it out by just clicking here if you wanna 🙂

      Thanks so much for stopping by and leaving a comment. I’m looking forward to following your ascent as you make that climb! 🙂

      Glenn Shepherd recently posted…How To Be More ProductiveMy Profile

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