EMA 001: The Number One Newbie Traffic Mistake That Could Cost You Thousands (And Your Sanity!)

EMA Podcast 001: “The Number One Newbie Traffic Mistake That Could Cost You Thousands (And Your Sanity!)”

traffic mistakeHey everyone!

Lookee here! I’ve done a podcast!!

This is something that was suggested at our iPro workshop a couple of weeks ago, so I decided to step out of my comfort zone and get it done!

I would have had this up on Thursday, but I thought I’d lost my notes. I looked everywhere but just couldn’t find them. So, in frustration, I took the rest of Thursday off! Sometimes you just have to do it to be able to approach things with a clear head.

Anyway, long story short, I settled down to start writing my notes up again from scratch, but stumbled across my original notes in the process!

So now, eventually, may I present to you my first ever podcast!

What will you learn in this podcast?

Well, I know that something that many people battle with is how to drive traffic. Now, the actual subject of driving traffic itself could be its own podcast. But what I wanted to highlight is something that I believe is hamstringing many people, especially bloggers, right from the off.

So that’s the main thrust of what I cover in the podcast.

In it, I do mainly focus on blogging and blog commenting as examples, however the principles that I highlight throughout are universal.

So then, without further ado, click on that “Play” button and discover the number one newbie traffic mistake that could be costing you thousands (and your sanity!)

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28 thoughts on “EMA 001: The Number One Newbie Traffic Mistake That Could Cost You Thousands (And Your Sanity!)”

  1. Love how you used the analogy between cows and cats to remind us how to better connect with our prospects and visitors to our blogs. As a current owner of 4 cats, I can totally understand what you did so well explaining to us. I think anyone listening to this podcast will definitely have much more clarity about how to manage their blogs.

    1. Hey Greg,

      How interesting that you chose this post from almost a year ago to comment on! I couldn’t even recall what was in the podcast so I’ve just listened to it to remind myself! It is good, isn’t it? 😉

      I’m glad that you were able to relate to the cows vs. cats analogy. I love cats and am even known to my friends as the Cat Whisperer! I don’t currently have any cats as, just a couple of months after this post I sadly lost my dear, old Sylvester after 17 wonderful years.

      Interestingly, this podcast links very well to my latest post. I’ll link it with CommentLuv below. 🙂

      Thanks so much for stopping by and commenting, Greg. I hope you’re having a great start to your week, mate.

      Glenn Shepherd recently posted…“Are You Talking to Me?”My Profile

  2. Excellent podcast Glen!

    And you shared several excellent points, with regards to viewing your audience as the extremely valuable individuals they are first, and subscribers and data generators second!

    That is some extremely critical advice, that all serious marketers, definitely need to pay close attention to.

    And my biggest takeaway from your excellent podcast is, you basically attract what you currently are and not what you may actually desire!

    Thanks for sharing a terrific podcast Glen! I’ll definitely share this one!
    Mark recently posted…Five Simple Questions That Prove You’ve Potentially Found An Incredibly Profitable Niche!My Profile

    1. Hi Mark,

      I’m glad you enjoyed the podcast. Traffic is always going to be a hot topic and it’s something I’m quite passionate about, not because I want lots of it (although we all do, of course), but because I see so many people getting the whole thing back-to-front and not looking past the numbers.

      Yes indeed, I definitely believe you’ll attract what you are rather than what you desire. Focus on people and giving value and you will attract the highest quality traffic. 🙂

      Thanks for the awesome comment, Mark and thanks for sharing! 🙂

      Glenn Shepherd recently posted…EMA Podcast 002: “6 Ways to Avoid Sabotaging Your Online Business”My Profile

  3. Your maiden podcast was indeed professional. You have chosen an important topic for bloggers who have just started. Traffic is vital for any successful blog. I appreciate your tips on commenting for traffic and how the comments should be helpful to the author. I must say I benefited from the podcast and learnt few lessons. Thanks
    Pooja recently posted…Wax Museum Barcelona – Museo de cera de ReviewMy Profile

    1. Hi Pooja,

      I’m so glad that you benefited and learned from my podcast and thanks for letting me know this. It’s really helpful to know when people find my content beneficial. I aim to give plenty of value in each episode so I do hope you’ll check out the next one. 19th March it should be live, after which I hope to be putting them on iTunes too. 🙂

      Thanks so much for visiting, reading, listening and commenting! It’s all appreciated very much indeed. 🙂

      Glenn Shepherd recently posted…What a Busted Shoulder Taught Me About Reaching Your GoalsMy Profile

        1. So long as there aren’t any issues (I don’t envisage there being any) then I should have an iTune feed set up once I have my second podcast live. I wanted to wait until I had a least two episodes before doing it. Stay tuned! 😉
          Glenn Shepherd recently posted…3 Approaches to Online SuccessMy Profile

  4. Hey Glenn,

    Congrats on your first podcast! It was very well put together.

    I’m huge on podcasts! I listen to them all day at work. Whether it’s motivation, information, or just entertainment, it’s nice to be able to absorb it while at a day-job.

    Anyways, liked the podcast and look forward to hearing your next one.

    Mark Curtis recently posted…3 Platforms Every Serious Blogger Should UseMy Profile

    1. Hi Mark,

      Thanks, mate, I’m glad you liked it. My nephew does the same thing and listens to podcasts at work. He keeps on coming out with various, “Did you know…?” pieces of trivia and proceeds to tell me that he heard it on a podcast he was listening to at work!

      Once I have number 002 published, I’ll get my iTunes feed set up. That should open things up to a whole new audience and hopefully make things easier for people to listen to on the move.

      Stay tuned! 😉

      Glenn Shepherd recently posted…3 Approaches to Online SuccessMy Profile

  5. Hi Glenn.

    Way to go on getting your first podcast out there. You picked a great topic for your first one. I know we’ve talked about bringing traffic to our blogs instead of driving it. I liked the cattle vs. cat analogy. You are correct, people don’t want to feel pressured or forced to go to a site. They want to be given a reason to go there, whether it’s curiosity or already having a relationship with the person running it.

    I sometimes have conversations with my passengers and the subject of my being in the early stages of running an online business comes up. I tell them a little bit about what I’m doing and some of them show some interest. I made them curious. To those people, I have started giving business cards out just in case they want to know more about what I’ve done so far and what I’m going to be doing down the road. No one is being forced to check out my blog, but they have the information if they want to.

    Again, congrats on a job well done.

    Talk to you soon……..Chris
    Chris DeeWaard recently posted…A Simple Flute Lesson For Internet MarketersMy Profile

    1. Hi Chris,

      I remember you telling me before about the business cards, I think it’s a great idea! It’s all about seeing and seizing opportunities and this is one that could work out well for you. You’ve already warmed up your potential visitor when talking with your passengers, so who knows? It would be interesting to know how many people visit your blog as a result. Did you put a tracking URL on the card or is it just your blog address?

      Thanks for stopping by, buddy. 🙂

      Glenn Shepherd recently posted…10 Top Bloggers of 2014My Profile

        1. I wouldn’t worry, Chris. I don’t imagine it’s something that’s immediately obvious to most people. I just thought it would be interesting to know how many visitors you’ve got as a result of the cards. You could always get more printed at some point and include a tracking URL.

          Keep on pushing forwards, my friend, you’re doing great! 🙂

          Glenn Shepherd recently posted…What a Busted Shoulder Taught Me About Reaching Your GoalsMy Profile

  6. Glenn – very well done for your first podcast. I love the intro music – I almost got up and danced. I’ll be stealing that idea – of yes! And the cats… priceless!
    It sounded totally inspired and spontaneous too – even though you will have scripted it a bit. Can’t wait for the next one… Ric
    Richard Seaton recently posted…Just Run With It!My Profile

    1. Hey Richard,

      You know me and music – I couldn’t do something like this by halves, it had to have music! 😉 I think you should definitely incorporate that on yours. You just need to be careful not to allow the music to drown out your voice when you do it. Audacity has an ‘auto duck’ feature, however I haven’t been able to get it to work yet. I will though!

      The majority of the podcast was scripted. Some of it was repurposed from my blog, training and even comments I’ve left on social media about the subject. I just put it all together and worked from that. There was some ad-lib, but most most was read or paraphrased from what I had written down.

      I originally thought about doing weekly podcasts but I know that this will be adding too much to my load for now and it would end up becoming a burden. Doing them monthly I’ll be able to enjoy more and have much more room to breathe when it comes to creating quality content. So, I’m afraid you’ll have to wait until next month for podcast number 002! 😉

      Glenn Shepherd recently posted…Do You Need Knowledge to Be an Authority?My Profile

  7. Hi Glenn
    A great first podcast. You have a very ‘easy to listen to’ voice and I really liked the bit of music intro and at the end – it was all very professional.
    Your choice of content about the quality of traffic was excellent and I picked up a few ‘golden nuggets’ which set me thinking of other ideas in the same vein.
    Thanks and congrats
    Alayna recently posted…Day Two Traffic & Conversions Training WorkshopMy Profile

    1. Hi Alayna,

      Thanks, I’m glad you liked it.

      I always like to do things as professionally as I can, especially when it comes to presentation kind of stuff. I have a background in public speaking and performance, having many years experience, so this obviously comes in handy and comes across when I do stuff like this.

      The most important thing is you got some value out of the content, which I’m really pleased about. It’s great that you were able to get some golden nuggets that have helped you come up with some other ideas, that’s really fantastic.

      Thanks for visiting, listening and commenting!

      Glenn Shepherd recently posted…Why I Rejected Hundreds of Dollars Per MonthMy Profile

  8. Hi Glenn,

    Very professional podcast you did. You’re voice, music and the topic quality traffic, was incredible.

    I too believe in Quality traffic, I’d rather have the customers chasing me rather than me chasing the customers.

    I didn’t know that podcasts existed until a few weeks ago on a guest host on Adrienne’s blog. I think they rock just like you Glenn your content rocks too.

    The golden rule I love and it really works when we implement it and If you don’t have anything good to say don’t say it.

    Thank you for the podcast and I give you five stars!

    You have an awesome week!

    Linda Schrier recently posted…Learning From OthersMy Profile

    1. Hi Linda,

      Thanks for the great comments. You’ll make me blush!

      I’m glad you have the right idea when it comes to traffic quality and the golden rule – you’re already ahead of a lot of established Marketers.

      Keep it up! 🙂

      Glenn Shepherd recently posted…When Your Business Hands You LemonsMy Profile

  9. Nice start to your podcasting. Definitely a great topic and one that most need to learn. You spelled out a lot of great points specifically about driving traffic vs attracting or bringing traffic.

    Traffic is all around us but we don’t just want any type. We want the traffic that is conducive to what we are involved in and specifically targeted traffic. So many people are quick to go to the likes of Fivver or Adfly to purchase their traffic only to find out later that it was just garbage. Bad idea.

    I was just listening to a guy just a few days ago and he said something that will stick me for a while and it was that you can’t buy a following and you can’t buy trust.

    Wow. That was powerful and so needed to be said. That’s one of the reasons I’ve had a different view on a lot of the paid traffic methods They work fast but there are definitely some cons to it.

    Anyway my man you did an outstanding job on your first time out of the gate. The sound was great and you had a nice flow to your delivery. Quick question. What kind of mic are you using ? Is that a rode mic? I had been looking into that particular one simply because my plan was to do a daily broadcast soon.
    Jerry Handy recently posted…Two Insanely Simple Marketing Strategies That Will Get Traffic To Your Site Virtually OvernightMy Profile

    1. Hey Jerry,

      Yep, that’s the thing. We want targeted traffic and that’s where so many go astray. They feel that just throwing (driving) masses of traffic is the answer and sure, there’s the old saying that if you throw enough mud some will stick. In the same way, some believe that if you drive enough traffic some will end up buying, opting in, etc.

      While the above can well be true, I know that I’d rather have fewer, laser-targeted, ultra-high quality visitors than mud-quality traffic. I think that, if you have a large enough disposable budget to concentrate on paid methods then perhaps you can afford to have a low of low quality traffic so long as you get sufficient high quality traffic to make it worthwhile. If you don’t then you’re better off focusing on attracting ultra high quality visitors. Even if you do have the budget for paid methods I’d still say that you must have the correct mindset and focus on attracting good quality traffic, as I mentioned in the podcast.

      With regards to my mic, no, it’s a German condenser mic from Thomann – the t.bone SC400. While I do have adequate PC mics I wanted to use a pro quality mic, so I used my home studio setup. I then took the recording and imported it into my laptop. I will be getting a USB mic soon, though, as it will make things much easier.

      Thanks a lot for your comment and sharing your insights, Jerry. Much appreciated as always!

      Glenn Shepherd recently posted…10 Top Bloggers of 2014My Profile

  10. Congratulations Glen!,

    That was an excellent podcast and you have a very good podcasting voice. It sounded very professional.

    I had to chuckle when you talked about cats wanting to come when they want and you used it as an analogy for buyers. very clever (I know, I have a cat).

    You have offered a very valuable content and I am wondering if it would not be a wise idea to have a transcript right on the blog, so that people couldn’t actually swipe this content and publish it on their own blog. I know SEOMOZ does that for their videos because precisely of this problem. You could have a dedicated part of your blog as Transcripts where people could find the transcripts to the podcast and on the podcast page you would add the link to the podcast transcripts.

    This way too you would have produced 2 pages from your hard effort.

    Congrats, once again.
    Dita Irvine recently posted…WordPress Tutorial Conclusion – Rock’n’Roll To SuccessMy Profile

    1. Hi Dita,

      Thanks for your compliments, I appreciate it.

      That’s a very good suggestion you make about the transcripts, thanks very much for that. I’ll definitely look into implementing that.

      I’m not sure that I knew you have a cat. I’d love to see some pics sometime, I adore cats. 🙂

      Glenn Shepherd recently posted…Churn and Burn Blogging – Should You Do It?My Profile

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